Search results for keyword: salespeople
personal selling
The Necessity of salespeople
salespeople have been around for centuries, and with good reason. A salesperson is someone who can empathize and understand customers’ needs, deliver a trustworthy, positive customer experience, and act as a human bridge between customers and the company’s products......
17/07/2023 
1058 
Sophie
horizontal channel conflict
Horizontal Channel Conflict
Horizontal channel conflict is a common occurrence in today’s market. It occurs when two or more retailers or dealers compete with each other to provide the same product. Such competition leads to dissatisfaction among the customers as they have to choose between two......
Patterson's law of selling
Introduction to the Connor-Davidson Paterson Sales Rule
The Connor-Davidson Paterson Sales Rule, also known as the Paterson Rule, is an important principle in sales. It is named after John C. Paterson, a marketing professor and author in the early 20th century who developed the rule. The Paterson ......
FABE sales method
FABE Sales Theory
The FABE Sales Theory focuses on considering the needs of the customer as the primary factor in any sales process. This theory suggests that in order to be successful in sales, the sales representative needs to be aware of the client’s needs, wants, and desires in order to crea......
"Sales Behavior"
Abstract
Sales performance, or the ability to influence customer purchasing decisions and generate sales, is an important aspect of many businesses’ success. Sales Behavior is the investigation of methods and processes used to identify and assess customer needs, determine the correct sales strat......
Purchase price
Introduction
The cost of raw materials and services has always been a major factor in the purchasing process. Over the years, prices of materials and services have undergone significant changes, and the purchasing process continues to evolve as a result. This article presents an overview of the ......
offer to sell
An Overview of Making Promises in Sales
Every successful salesperson recognizes the value of making promises. To make a good impression, a salesperson must be credible, relatable and provide solutions to customer needs and concerns. By offering a promise to a prospect, a customer is reassured of ......
channel level
The Role of Channels in the Distribution of Goods
Channels of distribution are the set of steps involved in the movement of goods from the producer to the consumer. These steps may involve a number of different activities, such as warehousing, transportation, and selling. Each step in the chain s......
Programmatic sales
Solution Selling
Solution Selling is one of the most efficient methods of selling products and services in today’s competitive marketplace. Solution Selling has developed in the last few years because of the need to identify customer needs and be able to adjust to their rapidly changing requirem......
advertising infringement
Advertising Intrusion: Why Governments Should Do More To Protect Consumers
Advertising has become an increasingly ubiquitous and pervasive feature of modern life. Most consumers are exposed to a constant barrage of promotional messages while they shop, watch television, surf the web and drive aro......
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