An Overview of Making Promises in Sales
Every successful salesperson recognizes the value of making promises. To make a good impression, a salesperson must be credible, relatable and provide solutions to customer needs and concerns. By offering a promise to a prospect, a customer is reassured of the salespersons competence and commitment. Promises build relationships between customers and salespeople and are essential to establishing customer loyalty.
Promises come in all shapes and sizes, and the benefits vary depending on the type of promise being made. For example, when a salesperson offers a money back guarantee, they are reassuring the customer that they believe in the product. This builds customer trust and removes customer fear of buying the wrong product or being overcharged. Another type of promise might be to provide the customer with special expertise, customer service or additional support. Offering a promise of this kind shows the customer the salesperson is knowledgeable and committed to finding the best solution for the customers needs.
An effective salesperson will use promises to build relationships with customers, convince them of the value of a product, and create a positive image of the company. Promises allow the customer to feel safe when making purchases, because the customer knows that if something goes wrong, the salesperson has offered a solution.
An important factor to consider when making a promise is that a customer must feel that the promise is achievable. This is essential to increasing a customer’s sense of assurance in your product. To do this, a salesperson should research their product carefully, be completely clear and accurate with the customer, and follow through with any promises made.
In addition to a salespersons professional reputation, a company’s reputation can be damaged if they fail to meet their obligations and uphold the promises theyve made. Once customers discover that a company has a history of making empty promises, they will become wary of the products and services being offered and be reluctant to purchase. To avoid this, a salesperson must make sure that any promise he or she makes can be followed through by the company.
Promises are an invaluable tool for any salesperson. Not only do they make the customer feel more assured and build their confidence in the product, but they also help shape the company’s reputation. To ensure a successful sale, salespeople must make sure that the customer understands the promise, that the promise is achievable and that the products or services will truly meet the customer’s needs.