C index
cooperative marketing
strategic cooperation marketing
In the modern market environment, companies are increasingly using strategic cooperation to drive their companys growth. Strategic cooperation marketing,also known as strategic alliance, is a cooperative partnership between two or more organizations to achieve mutu......
18/07/2023 
1045 
Sophia
CS business strategy
Drivers of CS Strategy
The development of a Corporate Strategy (CS) is an important process for most firms and involves stakeholders from a variety of departments, including but not limited to, finance, marketing, operations and technology. A good CS will provide a robust foundation for long-term......
customer share
In the business world, customer share is a key performance indicator that measures a company’s competitive position in a market. Customer share is calculated by dividing a companys sales revenue by the total sales revenue of its rivals (or competitors) in the same market. A companys customer shar......
cross-border marketing
Cross-Boundary Marketing
Cross-boundary marketing is the process of promoting and selling a product or service in a foreign market. It involves understanding the foreign culture, language and marketing techniques, as well as having a deep understanding of the target consumers. This type of market......
Comparative Marketing
Marketing is simply the process by which a business or organization utilizes strategies to identify potential customers and then influences their behavior to buy their product or service. In other words, marketing is a means of connecting with customers and building relationships with them that dr......
Contestable Market Theory
Competitive Market Theory
Competitive market theory is a leading economic theory that identifies how a market with many buyers and sellers of a given product or service establishes the equilibrium market price for that product or service. This theory is based on the fundamental economic principle......
chief marketing officer
The Role of the Chief Marketing Officer
The role of the Chief Marketing Officer (CMO) is becoming increasingly important in the corporate world today. As companies become larger, more diverse and technologically advanced, the need for an experienced and capable leader to manage, plan and execute ......
company barter
Trading with Convenience: The Benefits of Arka Trading Platform
The convenience of online trading is becoming increasingly attractive to those looking to get involved in the world of finance. Arka Trading Platform is the perfect solution for anyone interested in the ease of trading from the comfo......
consultative selling
Introduction to Consultative Selling
Consultative selling is a sales technique used to determine the customer’s needs for a product or service and then determine how the product or service being sold addresses those needs. It emphasizes customer service over sales volume and encourages sales rep......
compare ads
Advertisement Analysis
In this day and age, advertisements can be seen everywhere; they are found in physical forms such as flyers, posters, on the radio, television, newspapers, and magazines. They are even visible online, through social media and search engine advertisements. With so much noise......
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