C index
CLEED rule
LEED Certification
Leadership in Energy and Environmental Design (LEED) is a green building rating system established by the United States Green Building Council (USGBC). LEED is the most commonly used system to rate the environmental performance of buildings and assess the sustainability of cons......
17/07/2023 
1063 
Ava
centralized marketing
Intensive Marketing Strategies
Marketing is a necessary part of any successful business. Engaging in successful marketing allows businesses to connect with the right customers and provide them with the products and services that they need. Intensive marketing is a strategy in which a business cre......
complementary marketing
Mutual Promotion
In the current digital world, marketers are always looking for ways to engage with customers and promote their businesses. Mutual promotion is an effective, mutually beneficial form of marketing that provides an advantage to both the business and the customers.
Mutual promotion......
Channel Diagonal Theory
？
Channel Dispersion Theory
Channel dispersion theory, first introduced by Professor Michael Porter of Harvard Business School, is a strategic marketing concept that aims to maximize the return on an organization’s marketing resources by optimizing the distribution of goods and services through m......
Customized marketing
Customerized Marketing: Expanding Your Reach Through Tailored Strategies
In today’s increasingly competitive market place, having a customer-centric approach to marketing can help you stand out from the competition. Customerized marketing, also known as personalized marketing or segmented market......
campus marketing
Campus Marketing: The Future of Advertising
Advertising strategies have been around for centuries, but with the emergence of the digital age, marketing has taken an entirely new direction. There are now more opportunities than ever for businesses to take advantage of to reach their target audienc......
CCDVTP marketing model
Customer Centric Data-Enabled Value Targeting Process (CCDVTP) Model
Businesses today are dealing with an ever-evolving landscape of competition, data availability, and customer personalization needs. The ability to be agile and adapt to the changing needs of customers is essential for business s......
collaborative marketing
Introduction
As businesses have grown to become more competitive and technology more powerful, the need to find and maintain good joint marketing strategies has become increasingly important. Joint marketing, also known as “co-marketing,” is a mutually beneficial relationship between two or mor......
catalog marketing
，主题：
The Benefits of Directory Marketing
The internet has changed the way businesses, consumers and organizations are connecting with each other. Gone are the days of yellow pages and print advertising where companies are only able to access potential customers in their immediate vicinity. The......
counter marketing
Reverse Marketing
In the marketing world, understanding an audience is key to selling effectively. Without this understanding, selling products or services becomes much more difficult. While targeting a specific customer base or particular demographics has long been one of the most popular strate......
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