C index
Customer complaints
Customer Complaints
At some point or another, every customer is likely to feel dissatisfied with a product or service they have received. In such a situation, a customer may feel compelled to complain in order to get their money back or have the situation resolved to their satisfaction. Unfortuna......
17/07/2023 
1024 
Maggie
channel management
Channel Management
Channel management can be defined as the processes, practices, and strategies used to effectively regulate and guide the activities within a business’s channels of communication, distribution, and sales. It is an important component of any successful business plan as channels a......
Channel Improvement Arrangement
Marketing Channels Improvement within the Firm
In the current era of globalization, business organizations have come to realize the importance of marketing channels through which the products and services of a company are distributed to consumers and other business organizations. Achieving succes......
Cognitive Structural Model
Cognitive Structures
The concept of cognitive structure is an overarching term referring to the mental models, relationships and mental mechanisms that, when combined together, are necessary for understanding the range of cognitive operations that an individual can complete. Cognitive structures ......
channel power strategy
The Growing Power of Digital Channels and Its Impact on Business Strategies
In today’s digital age, digital channels have become an integral part of the business landscape. From products, services and customer engagement, digital channels have allowed businesses to reach more customers, increas......
crisis marketing
Crisis Marketing
The recent recession has ushered in a new era for companies - crisis marketing. Due to their precarious financial situations, many businesses are increasingly resorting to crisis marketing to keep afloat, promote their brands and engage customers. This type of proactive marketing......
conspicuous consumption
Showing Off Consumption
It seems that society today is obsessed with the idea of showing off, especially when it comes to consumption. From cars and jewelry to designer clothes and other luxury goods, more and more people are flaunting their wealth and status. This “showing off” consumption, or......
common business line
Meeting the Needs of the Customer – Partnering to Deliver the Best Value
The business world is ever changing. To stay competitive and maintain market share, businesses must focus on meeting the needs of the customer. One way to do this is through partnering with other businesses to offer the best......
customer retention
The Benefits of a Test Taking Strategy
Test taking is an important part of most academic and professional careers, and having a tested and proven test-taking strategy can improve test scores and better ensure success. There are many different methods that individuals can use to improve their test......
consensus rule
Small Business Management
The concept of “small business management” is becoming more and more popular in the modern world. A small business is defined as any enterprise where the size, number of employees and capital invested are quite limited. Companies that fit this definition generally emp......
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