Search results for keyword: marketers
The principle and application of rolling
Introduction
The idea of the “wheel of fortune” is a concept that has been around for centuries. While not always in a literal form, the concept of rolling a wheel to determine the outcome of a particular event is a concept that has been used in various ways since ancient times. One particular ......
1042 
Oliver
viscoplastic theory
Sticky-plastic theory
It is well known that consumer behavior can be highly influenced by the suggestions of people around them. The so-called “sticky-plastic” theory seeks to explain this phenomenon. The idea is that consumers’ opinions, preferences and behaviors can be changed through repeat......
Nulo
The Rise of Artificial Intelligence
Artificial intelligence (AI) is becoming increasingly ubiquitous in our personal and professional lives. Its potential and capabilities are being explored across industries—from health care to marketing to robotics—with astounding results. In fact, AI has bee......
need similarity theory
In today’s consumer market, consumers’ needs are changing faster than ever. A key concept for marketers to adapt to this quickly changing consumer environment is the consumer need similarity theory.
In the theory, consumer needs can be classified into two distinct clusters; one related to phys......
China Marketing Society
China marketers Association
China’s decade-long economic transformation has disrupted its marketing landscape considerably. Where once citizens were influenced primarily by state-sponsored ads, corporations sizeable an......
Krupp Thyssen Stainless
Krupp-Thyssen Stainless Steel Corporation
Krupp-Thyssen Stainless Steel Corporation is a world-renowned corporation which specializes in the production and distribution of high-grade stainless steel products.
The company was established by two separate entities in 1927, when Thyssen AG and Fried......
Supply and Marketing Company of China Eighteenth Metallurgical Construction Company
China Metallurgical No. 18 Construction Corp Supply and Marketing Corporation
China Metallurgical No. 18 Construction Corp Supply and Marketing Corporation (CM18Co) is a major state-owned enterprise that specializes in supplying and marketing industrial products and services related to the steel ......
RFM model
RFM Analysis
Introduction
RFM (Recency, Frequency, Monetary) Analysis is a marketing technique used to measure customer value. It has been popular in marketing for decades and is used by digital marketers today to measure performance and segment customers. RFM Analysis is based on three key met......
FCC certification
FCC Certification Introduction
The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates the communications industry. As such, the FCC is responsible for a wide range of tasks, ranging from setting and enforcing technical standards, issuin......
Aspenedeau effect
The Alsberg Effect
The Alsberg Effect is a phenomenon that occurs in which a particular action or sensory stimulus elicits a particular response. It was originally described by psychologist Constantin Alsberg in 1928 while conducting research on reaction times to sound stimuli. Since then, the Al......
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