China Marketers Association
China’s decade-long economic transformation has disrupted its marketing landscape considerably. Where once citizens were influenced primarily by state-sponsored ads, corporations sizeable and small are now engaging more directly with the public by way of traditional and digital advertising strategies. The China Marketers Association (CMA) recognizes the need for the marketing sector to evolve in pace with the country’s economic growth. As such, the CMA promotes responsible consumer communications while facilitating professional networking across many industries.
The primary mission of the CMA is to advance the practice of marketing in China by helping marketing practitioners hone their craft and refine their strategies. To this end, the association offers a variety of events, workshops, seminars, and conferences for members to attend. Additionally, the CMA produces reports, white papers, and surveys that arm marketers with the data and insights needed to make informed decisions. The organization also hosts job fairs and provides a searchable job board, making it easier for marketers to find job opportunities.
Finally, the CMA advocates for marketers in the government and public arenas. It evaluates proposed legislation that may affect businesses and works to ensure that the government allows marketers to responsibly spread their messages. The association has become a recognized industry expert by engaging with China’s leadership and forming positive relationships with key influencers.
The CMA also provides a digital platform for its members to connect, collaborate, and share information with each other. This platform serves as a hub for the Chinese marketing community, allowing its members to ask questions, share resources, and even get advice from their colleagues. The platform’s features make it easy for marketers to stay on top of the latest industry trends and news, ensuring they’re always up-to-date on what’s happening in their field.
In its 11-year existence, the CMA has had a major influence on the marketing world in China. Its innovative programs, initiatives, and events have helped spark a revolution in the way people approach marketing in the nation. Where once state-sponsored initiatives led the way, business owners now can rely on the CMA for support, guidance, and resources. Companies of all sizes rely on the CMA to remain informed and positioned for success. As China’s economy grows, the CMA will continue to play a leadership role in the development of the country’s marketing landscape.
