Search results for keyword: marketers
Threshold effect
The Door-in-the-Face Effect
The Door-in-the-Face effect is a phenomenon in which people are more likely to comply with a large request that has been preceded by a much larger and seemingly unreasonable request. The first request serves as a “door” for the smaller request that follows, which is ......
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Lila
product management
Product Management
Product management is an important area of business management focused on the planning, forecasting, and production of products for the marketplace. The success of a product is determined by how well it meets needs in the marketplace and how effectively it is produced and marke......
reward-inhibition effect
Introduction
The prize system, a way of rewarding achievements, has been in existence for centuries. Whether it is awarding medals to soldiers or students for outstanding performances, issuing rewards and prizes is a common method of recognizing achievements. However, the effects of prizes can be ......
profit quality
Profit Margin Analysis
Profit margin is one of the most commonly used metrics for measuring the financial performance of a business. It expresses the amount of money that a business earns as a percentage of its total sales revenue. By looking at the profit margin, a business can quickly assess it......
Silicon Valley Management Model
Silicon Valley Management Style
The Silicon Valley business model is an entrepreneurial and innovative management system associated most closely with technology companies located in the Silicon Valley region of Northern California, USA. First envisioned and popularized in the late 1990s, Silicon ......
customer segmentation
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits and other criteria. This processgroups customers who have similar needs and priorities together, to ......
Quality control circle
Purchasing Supply Chain: The Lifeline of Every Business
The modern business world is highly competitive, and often times a business’s success depends on how they manage their supply chain. Effective purchasing processes play a major role in optimizing a business’s operational efficiency by ensu......
social emotions
Social Mood
Social mood is the emotional tenor of a society as manifested in the actions of its members. It is often considered as the “temperature” or “ambiance” of a society, which can be contagious and is typically visible in the public discourse and behaviors of its people, both in large......
Taguchi Quality Concept
Kansei Engineering
Kansei engineering is a methodology developed in Japan to identify, capture, and integrate emotional preferences into the design of products and services. Developed in the 1980s by Professor Mitsuo Nagamachi of Tokyo Denki University in Japan, the process is based on the concept......
schema decision making
Decision trees are tree-like flow diagrams used in computing that make decisions on the basis of base functions and those functions’ respective relationships to one another. In decision tree technology, decisions are made from a series of rules and questions that form the basis of the structure o......
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