P index
Product Category Decision
Product Category Decision
Products are essential for businesses to make a profit. Whether the business is making a physical product or providing a service, products are required to generate revenue. In order to determine the types of product to make or offer, businesses must make a product catego......
17/07/2023 
1028 
Lena
promotional mix
Promotion Combination
Many businesses in the modern-day market make use of the concept of promotion combination in order to entice customers and therefore increase their sales and profit. Promotion combination involves offering customers more than one benefit or promotion when they purchase a cer......
price discrimination
Price Discrimination
Price discrimination is a pricing strategy used by companies to maximize profits. It involves selling the same products and services at different prices to different sets of customers. By utilizing this strategy, companies can convert one-time buyers into loyal customers and ......
personal selling
The Necessity of Salespeople
Salespeople have been around for centuries, and with good reason. A salesperson is someone who can empathize and understand customers’ needs, deliver a trustworthy, positive customer experience, and act as a human bridge between customers and the company’s products......
Public welfare of brand political marketing
Introduction
Broadly speaking, political marketing can be defined as special marketing activities to contribute to a political economy. It refers to the activities aimed at winning political power or influencing public policy. In recent years, this strategy has been used more and more by brands, ......
Product Packaging Strategy
Product Packaging Strategies
Product packaging is one of the most important aspects of the marketing mix for companies today. Packaging is used to protect products, provide traceability and even promote the product in the market place. This makes it a key area for companies to focus on when plann......
PSAs
Public service advertisement
A public service advertisement (PSA) is a type of advertising featured on television, radio, newspapers and other media to share information about an issue or to persuade people to take action. Public service ads are typically sponsored by a specific charitable organi......
product planning
Introduction
Product planning is an important part of any business. Without it, companies would not know exactly what products to create and when to do it. This article will look at the importance of product planning, how to go about creating an effective plan and the tools that can be used to he......
PR communication
Public relations Communication
Nowadays, public relations communication is playing a more and more important role in the development of modern society. Public relations communication is a way to build relationships between organizations and their publics. It allows organizations to maintain a pos......
POP advertisement
To celebrate the success of the new skateboard that has just been launched, I want to introduce it with this 2500 words article.
Skateboarding has been a popular sport for many decades and there are several different organizations that are dedicated to the sport. The newest skateboard on the mar......
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