P index
Promotion application
Cambodian Organic Farming: A Promotional Opportunity
Organic farming has become a major trend in the modern agricultural world. In Cambodia, artisanal farmers are successfully cultivating and supplying traditional organic products to consumers both domestically and abroad. This article will exami......
17/07/2023 
1023 
Oliver
principles of defensive warfare
Defensive Combat Principle
Defensive combat can be defined as the use of military tactics, strategies, and resources to prevent an adversary from successfully achieving their objectives. Defensive combat is a type of warfare where a military force attempts to defend its own territory or assets fr......
personal observation
Personal Observation
Personal observation is an effective method of gathering information. It is used on its own or in combination with interviews or surveys. The main benefit of personal observation is that it allows the observer to make detailed observations about people, places, and events wit......
PRIZM market segmentation method
Introduction
The PRIZM market segmentation brief is an essential tool for any business looking to achieve a greater market coverage and increase sales volumes significantly. PRIZM is an efficient market segmentation tool that allows companies to create targetable segments of their market based o......
Patterson's law of selling
Introduction to the Connor-Davidson Paterson Sales Rule
The Connor-Davidson Paterson Sales Rule, also known as the Paterson Rule, is an important principle in sales. It is named after John C. Paterson, a marketing professor and author in the early 20th century who developed the rule. The Paterson ......
principles of offensive warfare
At a basic level, military strategy covers the planning and conduct of campaigns, the movement and disposition of forces, and the deception of enemies. There are numerous military strategies, including attrition warfare, counter-insurgency, expeditionary warfare, total war, irregular warfare, and ......
perfectly contestable market
For years, it has been hypothesized that competition in the market could improve products and services while keeping prices low. This notion of competition may hold true when there is a vast array of options and new participants entering an unrestricted market. But what happens if the market is ar......
Product display
The importance of merchandise display
Merchandise displays are essential components of any retail store or shop. Not only do they serve to attract customers’ attention to the products on sale, but also to provide visual cues about how the products should be used. Effective merchandise displays ......
potential market
Potential Markets
With the increasing use of the internet and technology in businesses, knowing and understanding potential markets is essential for any business in their success and growth. To identify and develop a potential market, it must first be defined. A potential market is defined as any......
promotion strategy
Promotional Strategies and Creating Brand Loyalty
The success of any business, whether small or big, depends upon its ability to gain customer loyalty. Loyal customers trust a brand and stick to it, thus resulting in repeat business, word of mouth referrals and improved sales and profits. As such......
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