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public relations advertisement
Public Relations and Advertising
Public relations and advertising are two of the most powerful tools available to businesses and organizations. Public relations are used to build relationships between businesses and their customers, while advertising is an important component of a company’s mark......
18/07/2023 
1035 
Ethan
price leader
Price Leader
Price leadership is a strategy used by businesses to set the prices of their goods or services at levels that will enable them to maintain their competitive edge. This type of pricing strategy is particularly common in highly competitive markets, such as those for electronic goods, wh......
Promotion display
Promotional display is essential for acquiring and retaining customers. A discreet and appropriate promotional display can have a direct impact on customers, targeted to the right audience. This article highlights the strategies and importance of promotional displays and offers a few ideas to boos......
positioning theory
Fixed Location Theory
Over the years, retail businesses have been searching for the best ways to utilise the physical space available in their stores, to best maximise profits. Fixed location theory addresses this challenge by recommending stores to locate certain products or services in specific ......
predatory pricing
Piracy pricing
Piracy pricing refers to the unethical practice of charging exorbitant prices for products, services or resources. It takes advantage of scarcity or an insufficient supply or transport capacity in order to increase profits, often to the point of gouging. This type of price setting ......
product concept
Introduction
A product concept refers to an idea for a new product that an entrepreneur may have. It is the initial, general form of the product idea and is not necessarily a detailed description and explaination of a particular product. The product concept is mainly aimed at introducing a busin......
promotion
Marketing Promotions
Marketing promotions can benefit businesses and customers alike. Through the use of promotions, businesses can reach new customers, increase their sales, and encourage customer loyalty. For customers, promotions provide discounts, offers, and other benefits that save them mon......
possibility space
Verifying the Possibility Space
From the dinosaurs of ancient times to the modern humans of today, much has changed in the natural world. From the evolution of species to the deepening of our understanding of the stars, evolution is a complex process that often intertwines various elements togeth......
pure productivity effect
Pure productivity effect
Pure productivity effect, or PPR, is an economic theory suggesting that productivity in an enterprise increases when it manufactures more products. This means that increasing production leads to increased profitability. The concept is one of the ways businesses can increas......
producer buying behavior
The consumer buying behaviour Regarding consumer buying behaviour, in the context of consumers purchasing from online stores, can be complex and multi-faceted. As the proliferation of online shopping websites continues, it is becoming increasingly important for companies to be knowledgeable about c......
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