marketing
wireless marketing
Wireless marketing is the use of wireless technology to promote and advertise products and services. It is gaining popularity among businesses as it allows them to reach out to potential customers in a more convenient way than traditional marketing methods. Wireless marketing has become an importa......
18/07/2023 
1086 
Sophie
client capital
Introduction
Customer capital has become an emerging concept in the business world. It is defined as the set of shared values and actions between a business and its customer which empower them to create and capture value together. Many businesses are recognising that creating customer capital al......
single product system
Introduction The automotive industry has undergone many changes in the past few years. Automakers have been forced to think of more innovative ways to reduce costs, increase efficiency, and remain competitive in the face of rapidly changing markets and technology. One way automakers have been able ......
brand name
Brand Naming Strategy
Brand names can be a powerful force for a company. They identify a company, and can become a symbol of promise and trust for a companys customers. When choosing a brand name for a new product or service, companies should consider their target markets and objectives carefully......
Re-brand marketing strategy
Brand marketing strategies
Introduction
In today’s competitive world, it is essential for a company to create and sustain a competitive advantage in order to survive and prosper. Companies strive to develop innovative strategies that will enable them to differentiate their products or services ......
Co-branding strategy
Cooperation Brand Strategy
In todays competitive business environment, it is essential for companies to devise strategies that capture the imagination of consumers and distinguish the company’s products and brands from their competitors. One of the most effective ways of doing this is by forming......
Brand Extension Model
The brand extension, while a strategic decision already present in all the previous studies, continues to have its own space in the present study. The concept of brand extension was initially introduced by Aaker (1991). He proposed the concept to address how successful a product introduced under a......
Three pieces of advice from David Eck
David Aiks Three Pieces of Advice
David Aik is a successful entrepreneur and business leader. Throughout his career, he has accumulated a vast wealth of knowledge and insight on how to be successful as a business leader. As an executive coach, he shares his advice and experiences with his clients......
Brand Equity Trend Model
Brand Asset Valuator
The Brand Asset Valuator (BAV) is a reliable and effective tool used by companies and organizations to evaluate their brand assets, assets that are utilized in their marketing activities and contribute to the brands overall financial performance. BAV helps organizations to id......
brand trust
Brand Trust
Trust is an important factor when it comes to making decisions and forming relationships. For brands, trust can be an even more crucial factor that can ultimately determine the success or failure of the business. Building trust with consumers is vital for any business, especially in a......
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