marketing
GRVERYARD brand model
Graveyard - Bridging the Gap between Fashion and Comfort
For those who are interested in fashion and comfort, Graveyard is the perfect combination. From its unique designs to its attention to detail and quality craftsmanship, Graveyard is redefining what a fashion brand should be. Graveyard is a ......
18/07/2023 
1037 
Mandy
Brand Positioning Recognition
Introduction: brand positioning
Brand positioning is the process of aligning a brand in the minds of consumers with a product or service offering. It is to offer an identity to the product or service and set it apart from the competition. Brand positioning is a way of developing an image for a br......
Krishnan model
Introduction
The Chris South Model (CSM) is an innovative leadership model that provides leaders with the knowledge and skills necessary to lead effectively and increase the motivation of their employees. It washes developed by Chris South, an experienced and successful business coach, and is bas......
Brand 10 Ladder Theory
Apple Branding Strategy
Introduction
Apple Inc. is an American multinational technology company with an estimated yearly revenue of over $260 billion as of 2019. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California, Apple is one of the world’s leading technolo......
David Ecke five-star model of brand equity
David Aikman Brand Asset Five-Star Model
David Aikman is a leader in branding, marketing, and strategic planning. His most recognizable work is the David Aikman Brand Asset Five-Star Model, which is designed to help companies identify and leverage their brand assets in order to reach their market......
China old name Number
The Chinese Traditional Businesses, also known as laozihao in Chinese, have been around for centuries and are honored for the culture and quality products they provide. These businesses have a rich history and have survived various political, economic, and social changes throughout the years. They......
Rebranding
Rosecoco is an up-and-coming fashion brand that has revolutionized fashion trends with its distinctive styles, vibrant colors, and chic designs. Founded just a few years ago, Rosecoco has already gained immense popularity among the fashion conscious and has made a name for itself in the highly com......
brand crisis
A brand crisis occurs when a brand or its products suffer from negative public sentiment or devaluation in the public’s eyes. It can be caused by anything from a product recall to a scandal or a public policy controversy. How to respond to a brand crisis is an important question for any organizat......
Brand Unification Strategy
Introduction
Brand placement is a strategy developed to associate a product or service with a particular brand in an effort to increase sales of the product or service. This strategy is often used in advertising campaigns to ensure that the consumer has a positive association with the product or ......
brand expansion
Brand Expansion
In todays world, it is essential that every business invests in itself, its brand and its customers to ensure success and long-term growth. Brand expansion, when done properly, can lead to increased awareness, customer loyalty and even more profit. This article will discuss the b......
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