marketing
structural school
Structuralism
Structuralism is a philosophical tradition found within linguistics, psychology, sociology, anthropology and semiotics. The term ‘structuralism’ comes from the Latin word ‘structura’ which refers to the arrangement of a number of components forming a specific system. Within stru......
18/07/2023 
1028 
Avery
CS business strategy
Drivers of CS Strategy
The development of a Corporate Strategy (CS) is an important process for most firms and involves stakeholders from a variety of departments, including but not limited to, finance, marketing, operations and technology. A good CS will provide a robust foundation for long-term......
4Rs Marketing Theory
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4Rs Marketing Theory
The 4Rs marketing theory is a marketing model that includes four key components: reach, relevance, resonance and response. Each of these elements represents an important aspect of a successful marketing campaign, and all four are necessary for creating a strong marketing pl......
Industrial Competitiveness Theory
Industrial Competitiveness Theory
Introduction
Industrial competitiveness theory is the the description of how businesses compete and gain advantage over each other in the global market. The theory states that businesses have to plan their strategies accordingly to sustain their competitive adva......
service marketing
The Effectiveness of Service Marketing
In todays competitive market, it is essential for businesses to gain the upper hand and stand out from the competition by utilizing effective marketing techniques. One important marketing strategy is service marketing, which focuses on delivering and promoti......
knowledge marketing
Knowledge Marketing
Knowledge marketing is an emerging marketing trend in the business environment. Instead of the traditional advertising and promotion campaigns, knowledge marketing focuses on building and leveraging of organizational knowledge as a marketing strategy. Knowledge marketing is b......
green marketing
， 关于绿色营销。
Green marketing is an industry term that refers to the process of selling products that promote environmental benefit. Derived from the ecological principles of sustainability, green marketing focuses on the development and marketing of products that are proven to be environmental......
barrier marketing
Customer Experience Marketing: Creating a Seamless Wall of Protection Around Your Customers
The customer experience is pivotal in digital marketing, as it can make or break a brand’s success. To make sure customers have a positive and meaningful customer experience, brands must build a wall of p......
Market Development Strategy
Market Development Strategy
In today’s competitive global marketplace, any business looking to stay ahead must have a sound market development strategy. Market development is a way of expanding and improving existing markets, creating new ones, and diversifying current customer bases. An effecti......
market strategy
Digital Transformation of Supply Chain: A Global Market Strategy
A Comprehensive Plan for Fostering Growth
Digital transformation of the global supply chain is one of the most important strategies for fostering growth in today’s world. As the complexity, speed, and number of interconnected nodes......
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