marketing
Relationship Marketing
Word Count: 2460
The term ‘relationship marketing’ is used widely in the world of business today, but how many people understand it and how it works? By definition, relationship marketing is “the marketing of products or services by focusing on customer relationships over time and on building ......
18/07/2023 
1027 
Lily
Full-time marketing
Integrated Marketing
Integrated marketing is a marketing strategy that combines many different systems and processes to produce a harmonious, unified campaign. This kind of strategy is designed to increase brand recognition, encourage customers to take action, and to take advantage of various chan......
database marketing
Database Marketing
Database marketing is an umbrella term for a variety of specific strategies used to target and acquire customers for a business. It generally involves collecting, organizing, and analyzing customer data to inform and improve marketing efforts.
Database marketing can be used to......
cooperative marketing
strategic cooperation marketing
In the modern market environment, companies are increasingly using strategic cooperation to drive their companys growth. Strategic cooperation marketing,also known as strategic alliance, is a cooperative partnership between two or more organizations to achieve mutu......
big marketing
Introduction
Marketing involves the research, communication and promotion of products or services. Marketers rely on a variety of strategies to increase interest and demand for the products or services they offer. One of the most powerful methods to reach a wide audience is the implementation of ......
personalized marketing
Personalized marketing is a vital part of the marketing mix in today’s world. It allows businesses to understand the needs of their customers and then tailor their marketing to suit the individual. With this kind of focused approach to marketing, businesses can create an effective customer relati......
Service Promotion Strategy
The following is a service promotion strategy which outlines how a business should proceed in order to achieve desired results for customer reach and brand recognition.
1. Understand Your Customer: The foundation of your service promotion strategy is an understanding of your customer base. In ord......
Integrated Marketing Communication Theory
Introduction
Marketing communication, or marcom for short, is the science of how to use marketing tools (usually commercials and advertisements) to achieve desired results from marketing activity. By blending theory and practice, marketing communication is the ideal tool to identify and target ma......
Illustrative Strategic Management School
Explanatory Strategic Management
Introduction
Strategic management is the study of how companies can achieve success and have a sustained competitive edge. The field of Strategic Management has been dominated by a handful of schools of thought that have been developed over time, each of which ha......
Differentiated marketing
Differentiated Marketing
Differentiated marketing is a technique used by businesses to target various segments of the market with customized strategies designed to appeal to each group’s specific interests or needs. The goal of differentiated marketing is to position a product or service in the ......
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