marketing
Brand globalization
Globalization of a Brand
The globalization of any brand is an important process that needs to be carefully managed and thought out. It involves a range of different elements, including marketing, product development, customer service, international laws, culture and language. The goal of any bran......
18/07/2023 
1045 
Ryan
Corporate Brand Maintenance Strategy
Maintaining a Brand Strategy for Businesses
For any business, maintaining a strong brand is essential to its success. Building a brand is about more than just creating an attractive logo and slick marketing campaigns. It’s an ongoing effort that requires disciplined, thoughtful execution.
A bra......
brand decision
Marketing Decision & Brand Awareness
Introduction
Brand awareness is a measure of the public’s recognition of a brand’s presence within a particular market or set of markets. It provides the basis for a company’s success or failure, as it affects its marketing decisions, product decisions and......
Gap positioning method
Slip method is mainly used for waveform and spindle speed deviation inspection of main bearing collar shaft and transmission system of mechanical equipment. The slip test instrument used for slip method is a typical speed and torque measuring instrument. It can measure the static and dynamic chara......
Brand Repositioning Decisions
Decision Making for Brand Re-positioning
Introduction
It is no longer news that a well-positioned brand name is one of the most important elements of any business or organization. A brand helps to set the company apart from the competition, creating a distinct identity and value proposition that......
brand ambassador
As a highly respected global brand, Nike has consistently set the standard for athletic wear. Thus, it stands to reason why, Nike has sought out some of the world’s most powerful, accomplished and influential athletes as the brand’s official spokesperson. From track and field stars to famous foo......
percentage of sales method
Introduction
The sales-percentage method is a popular pricing strategy that is used by companies to price their products and services. This strategy is based on the idea that the price of a product or service should be based on a percentage of the sale price. The sales-percentage method is used b......
branding
Brand Communication
The idea of branding has become increasingly important in our world. A brand communicates a message and a feeling about a product or service. The term “brand” is a combination of the words “brand”, meaning a recognizable object or mark, and “communication”, meaning the t......
Trout Consulting
The past decade has seen a rapid transformation in the field of healthcare, largely in part due to the use of technology. Smartphones, tablets, and other wireless devices have made it possible for patients to take a more active role in their healthcare, allowing them to track vital signs, monitor ......
Product/Market Evolution Matrix
Product/Market Evolution Matrix
In the business world, the concept of product/market evolution matrix is increasingly becoming popular. This framework is intended to help firms determine the most suitable approach for their product lines and markets, identify the most suitable strategies for thei......
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