marketing
Winning Brand Collaboration
1. Introduction
In today’s market, collaboration between brands is essential for businesses to communicate and reach new customers. Brands are increasingly teaming up to create unique products, services and experiences that benefit both businesses and customers alike. Collaborative branding is a......
18/07/2023 
1073 
Ethan
Brand addition strategy
The Addition of a Branding Strategy: Winning the War for More Customer Satisfaction
Introduction
Every business needs a competitive edge. To survive and thrive in today’s competitive landscape, businesses must develop a comprehensive and cohesive branding strategy. A well-executed branding stra......
Brand Voice Management
Brand Voice Management
Brand voice management aims to establish a key way of conveying a company’s values, personality and communication style. With proper management of a brand’s voice, a company can ensure that all its communications are on message and lend the brand a strong sense of identit......
brand life cycle
The Life Cycle of a Brand
A brand is much more than just a name and a logo. A brand is an image and an experience associated with a product or service. It is a representation of the values and standards a company stands for. There is a life cycle that each brand goes through which includes the st......
Brand Relationship Management
Brand relationship management
A brand is a valuable asset that can bring numerous benefits to an organisation. It is important to foster healthy relationships between a brand and its stakeholders, including customers, employees, partners, and the public. Brand Relationship Management (BRM) is the......
.com thinking
The Rise of Social Media
In the past decade and a half, the rise of social media has revolutionized the way the world communicates, connecting people all over the world with a simple click of a button. Social media is a blanket term that describes a variety of platforms and websites, such as Face......
vertical branding
Vertical Branding Law
In today’s ever changing business climate, it is important to have a strong and powerful brand that gives your customers and consumers a sense of consistency and reliability. One of the most popular strategies for achieving this is through the use of vertical branding law. ......
multi-brand strategy
Marketing Strategies of Multiple Brands
More and more companies today realize the benefits of differentiating their products and services for different customer segments. This can be done through multiple brand strategies. Different brands may present a company as capable of providing different k......
36-Dimensional Brand Mind Theory
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Brand Cognition Theory
Introduction
The concept of brand cognition is increasingly gaining more attention and traction in the marketing world. With businesses competing for consumer attention, learning about brand cognition and the potential applications it creates for marketing, products prom......
Ogilvy 360-degree brand housekeeper
内容
Introduction
Omni 360° Brand Stewardship is a comprehensive and cost-effective service package designed to manage each brand’s reputation, visibility and market penetration. Our unique approach combines brand marketing, public relations and digital competency to deliver the highest value to......
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