marketing
brand
What Is a Brand?
A brand is a business’s way of distinguishing itself from its competitors. It’s how a business creates an identity, communicates its values and establishes loyalty from customers. It’s how consumers identify the products, services and experiences a business creates. Brands are......
18/07/2023 
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Hannah
cross marketing
Cross-Selling:
Cross-selling is a sales technique that businesses use to promote and encourage the purchase of additional products or services to those customers who have already made a purchase. It plays an increasingly important role in providing a reliable and steady source of revenue. More an......
cultural marketing
The Role of Culture in Marketing
Marketing is the process of promoting products and services to consumers, businesses and organizations for the purpose of securing sales and increasing profits. Although there are a variety of marketing strategies available, all strategies have one major component......
one to one marketing
One-to-One Marketing
One-to-one marketing involves making use of all available data and technology to target, tailor and personalize marketing messages and experiences to individual customers. It’s a highly effective marketing approach that can help generate customer loyalty, drive customer enga......
industry marketing
Industrial marketing involves working with industrial and commercial enterprises to gain visibility and sales. Industrial marketing typically involves working with larger business-to-business enterprises, as opposed to marketing for consumer-facing companies. Despite the differences, there are a r......
Strategic Marketing Alliance
Marketing Alliance: Connecting Your Products with Your Customers
Today, the marketplace is an increasingly competitive environment. Whether you are a small business, a large corporation, or even a non-profit organization, you need to stay ahead of the competition. One key way to do that is to for......
Experiential Marketing
Experience Marketing
Experience marketing is a marketing strategy that focuses on creating experiences for customers. This strategy aims to engage customers in a more meaningful and personal way that creates an emotional connection to the product or service. It is a form of experiential marketing ......
custom marketing
Customized marketing
In today’s fiercely competitive market, companies are striving to be unique and stand out in order to capture consumer attention and gain market share. One of the most powerful tools to help companies differentiate themselves is customized marketing.
There are numerous bene......
color marketing
Color Marketing
Color has become an integral part of marketing and is used to influence the behaviors and perceptions of consumers. Natural associations with colors allow marketers to effectively convey a message in a powerful, yet nonverbal way. Despite the lack of language, color can evoke an e......
partner marketing
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Partner marketing is a popular tactic used by companies large and small to increase their reach, expand into new markets and generate more sales. Businesses of all sizes can benefit from working with partners in order to expand thei......
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