Search results for keyword: williambernbachsimplementationprocessfocusmethod
William Bernbach's Center of Gravity Method for Implementing Processes
williambernbachsimplementationprocessfocusmethod
WilliamBernbachwasborninAmericaonAugust13th,1911.Hewasapioneerinthefieldofadvertising,andhistheoreticalapproachhelpedmakehimoneofthemostinfluentialcreativemindsinadvertisinghistory.Heisbestknownforco-foundingDoyle,DaneandBernbach(DDB),widelyregarde......
tags： williambernbachsimplementationprocessfocusmethod
williambernbachwasborninamericaonaugust13th1911hewasapioneerinthefieldofadvertisingandhistheoreticalapproachhelpedmakehimoneofthemostinfluentialcreativemindsinadvertisinghistoryheisbestknownforcofoundingdoyledaneandbernbachddbwidelyregardedasoneofthemostsuccessfuladagencies
bernbachsapproachtocreativeadvertisingwastomuchgreaterthanmostadvertisingagenciesofhisdayhebelievedinaholisticcreativeapproachoneinwhichallaspectsofcreativewereconsideredasonethiseventocreativeapproachinvolvedeverythingfrommarketresearchtofinalexecutionbernbachalsodidnotbelieveinforcinghiscreativevisiononacampaigninsteadhefavoredamorecollaborativeapproachthatallowedtalentstoplaysignificantroleindeterminingthecreativeapproachtakentotheproject
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18/07/2023
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