Search results for keyword: bernbachsapproachtocreativeadvertisingwastomuchgreaterthanmostadvertisingagenciesofhisdayhebelievedinaholisticcreativeapproachoneinwhichallaspectsofcreativewereconsideredasonethiseventocreativeapproachinvolvedeverythingfrommarketresearchtofinalexecutionbernbachalsodidnotbelieveinforcinghiscreativevisiononacampaigninsteadhefavoredamorecollaborativeapproachthatallowedtalentstoplaysignificantroleindeterminingthecreativeapproachtakentotheproject