Search results for keyword: trademarks
vertical marketing system
Vertical marketing systems (VMS) is a system developed by the International Business Machines Corporation (IBM) to enable businesses to market and manage their products, services, and customer relationships efficiently and cost-effectively. VMS enables businesses to combine the power of IBMs cloud......
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Trademark opposition
Trademark Objection
Trademark objection is defined as a negative reaction to the registration of a mark based on national IP regulations. Furthermore, it is taken into consideration that the trademark registration might be granted due to misappropriation of another partys rights. This form of obj......
Family Brand Strategy
Family Trademark Strategy
A family trademark strategy is an important part of a family business plan. A family brand is an identification which a family can use to market their business and maintain customer loyalty through their product and service offering. Therefore, it is important for famili......
trademark dilution
Brand Dilution
It is an undeniable fact that brands are one of the most important association people have with products. As big brands have emerged in recent decades, the power of a brand to make or break a product’s success has increased. One issue that has become more frequent along with this ......
Trademark Awareness
Trademark Awareness
There has been tremendous growth in the business world over the past decade, and it has never been more important to understand the importance of trademark awareness. The ability to identify and understand trademarks can have a direct impact on the success or failure of a busi......
unfair competition
Introduction
Unfair competition is a behavior of gaining market advantage over rivals by using various unlawful or unscrupulous means. Examples of such acts include but not limited to business espionage, deceptive advertising, and bribery. Unfair competition has become increasingly common in the ......
Definition and classification of packaging marks
Definition and Classification of Packaging Logos
Packaging logos are a type of graphical design that brands use to build brand awareness among consumers. They are visual symbols that allow consumers to recognize a particular brand without having to read through the packaging label. Logos help cre......
advertising contract
Advertisement Contract
This Advertisement Contract (the “Contract”) is entered into between [Advertiser] (the “Advertiser”) and [Publisher] (the “Publisher”) effective as of the [date] of the Contract.
Recitals
A. The Advertiser wishes to place an advertisement with the Publisher.
B. The......
Trademark secondary meaning
Introduction
One of the most powerful symbols used in the business world is that of a trademark. A trademark, otherwise known as a brand, is an easily recognizable symbol or phrase that denotes the commercial source or origin of a good or service. For example, McDonald’s brand is represented by ......
100 Most Popular Management Words
1.Leadership
2.Strategy
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6.Organization
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