Search results for keyword: tandem
PR promotion
Public Relations Promotions
Public relationship promotions have the power to transform the fortunes of companies. They are powerful tools that are not just effective in winning business, but also in helping to build a strong brand. Although it might not seem obvious to the casual observer, public......
18/07/2023 
1026 
Jessica
creative process theory
Creative Process Theory
Creative process theory (CPT) is an overarching framework used to explain and understand the cognitive, neurological, and psychological processes involved in the creative process. CPT was first developed in the mid-twentieth century by psychologist J. P. Guilford who, in 1......
persuasive communication model
The Elaboration Likelihood Model (ELM) of persuasion is a psychological model that categorizes the different ways people can process messages and thus be persuaded by them. This model suggests that there are two main routes to persuasion: the Central Route and the Peripheral Route. Understanding t......
complementary marketing
Mutual Promotion
In the current digital world, marketers are always looking for ways to engage with customers and promote their businesses. Mutual promotion is an effective, mutually beneficial form of marketing that provides an advantage to both the business and the customers.
Mutual promotion......
information marketing
Message Marketing
Message marketing is an integral part of business success, but so often it is overlooked or misunderstood. Message marketing is the process of pushing out tailor-made messages to customers and potential customers in order to generate interest and conversion for your business.
T......
turnover rate
Turnover Rate
Turnover rate refers to the rate at which an organization replaces its current customer base with new customers. It is a key performance indicator used to measure the effectiveness of customer acquisition and retention. Turnover rate is used to measure both short-term and long-term ......
opening price
The Opening Price
Understanding the opening price of a stock is a key component in trading. The opening price of a security on a particular market exchange is the price of the first transaction of the day, and it can be different from the price of the previous days close. Opening price is a signi......
Bayesian Nash Equilibrium
The Bayesian Nash equilibrium is a solution concept of game theory that is applicable to a wide variety of games. It is named after John Nash, who first used the concept in his 1950 doctoral dissertation. The Bayesian Nash equilibrium is an equilibrium solution in which each players strategy is th......
Macau financial industry
Introduction
The Chinese enclave of Macau, also known as Macau, is one of the most important financial centers in East Asia, taking up the title of a Special Administrative Regions (SARs) of the Peoples Republic of China. This culturally vibrant place has been a commercial and entertainment hub, ......
Fiscal policy
Fiscal Policy
Introduction
Fiscal policy is an important economic tool and it takes into account the government’s ability to influence macroeconomic variables such as unemployment, economic growth and inflation through altering the levels of taxation and government expenditure. A government’s ......
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