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Annual marketing plan
Introduction
2020 has been an extraordinary year. The global pandemic has had a profound impact on the way people work and how businesses do business. While this has brought unprecedented challenges to many sectors of the economy, it has also opened up new avenues for growth.
At our company, we ......
17/07/2023 
1032 
Rachel
Shop
Doing business in retail can be difficult but also rewarding. Retailers have to consider the needs of their customers, their competition, personnel and stock management, forecasting, marketing and more. This can make running a retail business a challenge but also an opportunity to develop and grow......
Competitive Product Pricing
Competitive Product Pricing
The method known as competitive product pricing is a method of price setting used by businesses in order to attract new customers and increase sales. This pricing strategy involves setting prices based on industry standards, the prices of competitors, or other external......
customer-oriented pricing
Customer-Oriented Pricing
Customer-oriented pricing is a strategy used by companies to deploy financial models for profitably setting price points for their products and services. Prices are based on a customer’s perceived value of a product or service, as well as other factors such as competiti......
Sales Forecast
Sales Forecasting
Sales forecasting is important for companies due to the fact that it affects the success of the company. It sets the tone for decisions and strategies that must be made by management. An accurate forecast of future sales will lead to better decision making, proactive investments......
price forecast
Price forecasting is a valuable tool for businesses, as it helps them anticipate future demand and adjust prices to maximize profits. This type of forecasting is based on historical data, economic indicators, and other factors, such as supply and demand. By understanding how prices are likely to c......
marginal cost pricing
Marginal Cost Pricing
Marginal cost pricing is a pricing strategy used by companies to determine the cost of producing an additional unit of output for a given product or service. The method is based on the principle of economizing, which suggests that the price of a good or service should equal ......
Next Year's Sales Percentage Method
The percentage of sales method is a useful tool for business owners and managers to evaluate the performance of their business compared to previous years. By dividing the current sales totals by the previous years’ sales totals, business owners and managers can quickly interpret how their busines......
discount pricing strategy
Discount Pricing Strategy
Discount pricing is a type of pricing strategy in which a seller charges a lower price than list price for their product or service. Discount pricing is typically used by retailers as a way to entice customers to purchase their product. Discounts may be offered for a var......
pricing decision
Pricing Decisions
Having the correct pricing strategy is essential to the success of any organisation; keeping the price set too low can quickly lead to running out of profits, while setting the price too high will discourage customers. Pricing decisions must be carefully and strategically formed......
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