The percentage of sales method is a useful tool for business owners and managers to evaluate the performance of their business compared to previous years. By dividing the current sales totals by the previous years’ sales totals, business owners and managers can quickly interpret how their business strategy is succeeding or failing.
First, the business must determine the current sales for the period being measured and the previous sales for the same period. For example, if the current quarter is being assessed a business would pull their current total sales for the current quarter (Q1, 2021) as well as their total sales for the same quarter in the prior year (Q1, 2020).
Next, the business will determine the percentage of sales by dividing the current sales total by the prior years’ sales total, and then multiply this result by 100. For example, if the current sales total for Q1 2021 is $2,000,000 and the prior year’s sales total for the same quarter was $1,750,000 then the percentage of sales would be 114.28% (($2,000m/$1,750m) x 100). This demonstrates that the current sales period showed a 14.28% increase compared to the prior year.
The percentage of sales calculation is useful for short-term and long-term planning, as well as comparing one revenue period to another. The calculation can be used to compare any measure of sales such as individual products within a larger portfolio, or services offered to compare the expected sales to actual performance. This evaluation will allow business owners and managers to plan projections and goal setting for the upcoming period.
The percentage of sales calculation is also useful to compare business performance to local economic conditions, changes in competing businesses, and any other external factors that might influence sales. The overall economic conditions of an area may be on the decline but if a business is improving its percentage of sales it can be assumed that something within the business is improving despite the environment.
The last factor to consider when using this method is the cost of goods related to sales. It is imperative to analyze the amount of goods purchased to create the inventory and the cost associated with goods purchased to create the current sales. The cost of goods that went into creating the sales should demonstrate a lower cost per item in order to ensure that the sales are increasing and not increasing as result of spending more money on inventory. This will provide a more accurate picture of the true sales performance.
Overall, the percentage of sales method is a useful tool for business owners and managers looking to assess the performance of their business and productivity of sales, considering both short-term and long-term trends. Through this evaluation, businesses can gain insights into their marketing strategies, overall recession-proofing of their business, and their ability to adapt to external factors.