Search results for keyword: referral
word of mouth marketing
Online Word of Mouth Marketing
The advent of the Internet has ushered in a new age of marketing and communication. Social media has allowed brands to connect with consumers in ways that have never existed before, and word of mouth marketing has become one of the most powerful tools in the digital......
17/07/2023 
1071 
Emily
aggressive marketing
Radical Marketing: Does the Rewards Outweigh the Risks?
When faced with the choice of “playing it safe” or taking a risk to acquire more customers, marketers often face the choice between using radical marketing tactics and reversing course and going down the more traditional marketing path. Ma......
membership marketing
Loyalty Programs in marketing
The concept of loyalty marketing is not new, but it has been gaining traction in recent years. Loyalty programs are used to reward customers for their loyalty, incentivize customers to become more loyal, and build stronger relationships with customers over time. Loya......
counter marketing
Reverse Marketing
In the marketing world, understanding an audience is key to selling effectively. Without this understanding, selling products or services becomes much more difficult. While targeting a specific customer base or particular demographics has long been one of the most popular strate......
Reward Wrapping Strategy
Rewarding Packaging Strategy
Introduction
In today’s ever-evolving markets, companies are under pressure to introduce new strategies and campaigns to stay ahead of their competitors. One such strategy that has become popular recently is rewarding packaging. By rewarding packaging we mean, when ......
promotion strategy
Promotional Strategies and Creating Brand Loyalty
The success of any business, whether small or big, depends upon its ability to gain customer loyalty. Loyal customers trust a brand and stick to it, thus resulting in repeat business, word of mouth referrals and improved sales and profits. As such......
Market opportunities
The Online Shopping Opportunity
In today’s digital world, being able to shop and purchase goods and services online has become a crucial factor for businesses and consumers alike. Online shopping offers several advantages over traditional retail outlets including convenience, cost savings, broad......
Sales return
Sales return is the process of returning goods to the company from the customers, usually for the purpose of exchanging for money or for exchange for another product or service.
The sales return process is especially important in retail and FMCG sectors since sales return can arise from a variety......
Customer Life Cycle Theory
Customer Lifecycle Theory
The customer lifecycle theory is a concept in marketing that seeks to analyze the different stages a customer goes through when they begin engaging with a company. By understanding the different stages of the customer lifecycle, marketers can better plan campaigns and cu......
Email marketing
Email Marketing
Its impossible to ignore email marketing when considering ways to promote your business in the modern world. For generations, email has become the primary form of written communication, and the society is rushing towards a place where it is easier for us to send and receive messag......
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