Sales return is the process of returning goods to the company from the customers, usually for the purpose of exchanging for money or for exchange for another product or service.
The sales return process is especially important in retail and FMCG sectors since sales return can arise from a variety of problems such as customer dissatisfaction with the product, product defects, or incorrect shipment.
Sales returns can have an impact on operating costs, inventory levels, customer satisfaction, and even a company’s financial performance.
So it is important that the sales return process is managed in an efficient and cost-effective manner. Most companies have a sales return department which is tasked with handling all the issues related to sales returns.
The sales return process typically entails the following steps.
First, customer returns are received and evaluated. The customers complaint is noted and then the returned product goes through a thorough inspection. Depending on the product, the sales return department may do a physical inspection, product tests, or a return label may be attached to the package.
Next, the customer’s reimbursement is processed. Companies usually issue a store credit or coupon for the customer to make another purchase, or give them a refund. The customer’s account is updated accordingly.
Finally, the returned product is either restocked or sent for repairs or disposal. The product is typically restocked if it is in a salable condition and of good quality. If it is unfit for restocking, it can be sent for repairs or disposal.
For products that need to be replaced or exchanged for a new one, the sales return department usually coordinates the logistics of pickup and delivery. The returning customer will then receive a delivery of the new product at no extra cost.
It is the responsibility of the sales return department to manage the entire sales return process and ensure a smooth interaction between customer and company. A good sales return process helps build customer loyalty and brand reputation.
Therefore, it is recommended that companies put in place comprehensive policies and procedures to ensure an efficient sales return process that meets customer expectations. Companies should also have a system in place to track sales return information, such as the nature and reason for returns, cost of returns, customer feedback, and customer referrals.
All of this information can be used to understand customer behavior better and identify areas that need improvement with regard to product design and customer satisfaction. Overall, the sales return process plays an important role in the success of any company and should be managed and optimized for the best long-term outcomes.