Search results for keyword: recall
Sino-US tire protection case
Case Background
U.S. Tire is an American-based tire manufacturing company that has been in business for over 30 years. The company makes quality tires for cars and trucks, but also produces tires for specialty markets, such as racing and off-road vehicles. U.S. Tire has come under increasing pres......
19/07/2023 
1046 
Lily
brand crisis
A brand crisis occurs when a brand or its products suffer from negative public sentiment or devaluation in the public’s eyes. It can be caused by anything from a product recall to a scandal or a public policy controversy. How to respond to a brand crisis is an important question for any organizat......
color marketing
Color Marketing
Color has become an integral part of marketing and is used to influence the behaviors and perceptions of consumers. Natural associations with colors allow marketers to effectively convey a message in a powerful, yet nonverbal way. Despite the lack of language, color can evoke an e......
advertising psychological effect
Advertising Psychology: The Effects of Advertising on Consumers
Advertising has become a ubiquitous part of modern life. Everywhere you look, you are likely to find billboards, banners, or other forms of visual communication trying to sell you something. Companies use advertising to persuade pote......
Ash Marketing
Gray Market Marketing
The gray market is a middle ground in the complex world of sales and marketing. This niche territory lies between the legal realities of buying and selling in the open market and the often-criminal activities of marketing counterfeit or stolen products. While these unethical......
Famous brand effect
Brand Effect
Brand effects refer to the influence of a brand’s reputation on its customers or potential customers. Consumers often have a certain level of expectation when it comes to the products of a certain brand that they know and trust. This expectation is based on what consumers have heard......
brand awareness
Introduction
The brand awareness is a concept very important when it comes to evaluating how well your company is doing in terms of its marketing campaigns. In its simplest terms, brand awareness can be defined as a company’s level of recognition among customers. The higher the brand awareness, ......
Cognitive Structural Model
Cognitive Structures
The concept of cognitive structure is an overarching term referring to the mental models, relationships and mental mechanisms that, when combined together, are necessary for understanding the range of cognitive operations that an individual can complete. Cognitive structures ......
Cold Chain Logistics
Introduction
The past decade has seen a dramatic rise in the use of cold chain logistics to safely and securely transport temperature-sensitive products such as food, pharmaceuticals, and medical supplies. With their ability to maintain precise temperatures, prevent contamination and spoilage, an......
third party logistics system
Third Party Logistics
Third-party logistics (3PL) involves the use of an external company to manage and accomplish part, or all, of a company’s supply chain and logistics operations. Increasingly, companies are finding that they can save money and be more efficient by outsourcing their supply ch......
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