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Brand 10 Ladder Theory
Apple Branding Strategy
Introduction
Apple Inc. is an American multinational technology company with an estimated yearly revenue of over $260 billion as of 2019. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California, Apple is one of the world’s leading technolo......
18/07/2023 
1049 
Gabriel
Marketing Channel Strategy
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Marketing Channel Strategies
The marketing industry is constantly evolving and in order to stay on top, businesses need to be focusing their efforts on staying up to date with the latest marketing trends. One important factor to consider is the use of different types of marketing channels to re......
external marketing
Introduction
External marketing is the act of promoting a business or product to a target audience outside of the established customer base of the company. The goal of external marketing is to increase brand awareness and attract potential customers that may not have been previously exposed to th......
heart marketing
Marketing Strategies for B2B eCommerce Business
Business-to-business (B2B) ecommerce has become an integral part of the modern market. Establishing a successful B2B ecommerce store requires an integrated approach to a wide range of marketing activities, from social media and search engine optimiz......
Search Engine Marketing
Search Engine Marketing
Search engine marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERPs) via either paid or unpaid means. Paid SEM refers to the buying of ads on search engines, while unpaid SE......
real time marketing
Real-Time Marketing
Real-time marketing is a strategy used to reach customers as soon as possible based on current events, trends and interests. The use of social media tools, such as Twitter and Facebook, help marketers observe customers’ sentiment and preferences, by providing rich content or p......
Marketing
The modern world has become increasingly competitive, and businesses have to do more to ensure their continued success. Market promotion is a powerful tool that can help them reach their sales targets and remain ahead of their competitors.
Market promotion involves a range of activities, such as ......
business activities
Digital Marketing Samples
Introduction
Digital Marketing has become an important part of many companies’ marketing strategies. As technology continues to evolve and become more integrated in our daily lives, businesses across all industries are taking advantage of the opportunities that digital ......
information marketing
Introduction
The advantages and benefits of information marketing can hardly be understated in the modern business environment. Information marketing is a new way of reaching customers and increasing their loyalty. It is an effective way of providing current and potential customers with informati......
2008 Fortune Global 500 Ranking (1-100)
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The Global Fortune 500, a list of the worlds largest corporations as compiled by Fortune magazine, is a widely recognized ranking of the 500 wealthiest and most powerful companies around the globe.
After publication by the magazine, the annual list of the worlds largest companies is rarely for......
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