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Kuhn's advertising timing model
Kohnes Advertisement Opportunity Model Proposed by Kurt Kohne, an advertising discussion group leader in the 1980s and early 1990s, Kohnes Advertisement Opportunity Model (KOM) is a value-based approach to advertising that focuses on the needs of consumers rather than the success of advertising......
tags: audience advertisement kom media opportunities kbs
17/07/2023
1043
Liam
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