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brand power
（Brand Power）
Brand power is one of the most important elements of success for any organization. It is the element that can help create a recognizable and desirable image, attract customers and promote product sales. Brand power is created through a combination of consumer perceptions, emotions......
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Heather
brand recognition
Brand Recognition
What is brand recognition? Brand recognition is the extent to which a customer can identify a particular product or service by its name, logo, slogan, or design. It is a measure of how well a brand is familiar to customers. Brand recognition is considered an important factor whe......
brand commodity power
Brand Strength
In todays business world, brand strength has become increasingly important in driving long-term business success. A strong brand can not only increase customer loyalty and loyalty, but also help a business differentiate itself in a crowded marketplace. Successful businesses have le......
SFO model
Self-Fulfilling Prophecy (SFP) Model
The Self-Fulfilling Prophecy (SFP) model is a psychological theory which suggests that an individual’s expectation of an event can create a situation in which the expectation is realized. This is because people often unconsciously take steps to make happen wh......
cognitive ability
What is Cognitive Ability?
Cognitive ability refers to a person’s ability to think, reason, and solve problems. It is the mental capacity to understand and utilize knowledge for a variety of purposes. The term “cognitive ability” encompasses both intellectual and non-intellectual capabilities,......
Z-score mode
Global Warming: Its Effects on the Ocean
Global warming, which is caused by increased levels of CO2 in the atmosphere, is causing serious concerns around the world. One of the most important aspects of the growing problem is its effect on the ocean, which plays a critical role in the global climat......
Theory Z
Social Constructionism and Symbolic Interactionism
Overview
Social Constructionism and Symbolic Interactionism are two sociological perspectives that have been influential in recent decades. While their originators, George Herbert Mead and Peter Berger, respectively, had somewhat different origi......
telephone communication
Telephone Communication
Telephone communication has been an integral part of everyday life since the late 19th century. The invention of the telephone opened up a new way for people to communicate with one another, providing them with a faster, more efficient way to share information. While techn......
participant observation
Participant Observation
Participant observation is a research method in which an investigator participates in the environment she is studying. It is a type of field research in which an investigator observes and takes notes on peoples behavior while they partake in their normal activities. This m......
creative buyer
Creative Procurement
Creative procurement is defined as applying innovative, creative strategies to the purchasing process. It entails looking outside the current supply chain and exploring new ways to source products and services and build supplier relationships. For buyers, this can result in c......
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