Search results for keyword: conjoint
Cognitive Value Pricing
Abstract
Value-based pricing is an effective pricing strategy for businesses to generate profits. It is based on the perception of value in the customers’ mind as opposed to the cost structure of the products. This paper focuses on cognitive value-based pricing, which involves taking into accoun......
16/07/2023 
1050 
Mya
conjoint analysis
：
The conjoint Analysis Method
conjoint analysis is an important analytical marketing tool used to quantify the trade-offs made by customers when making choices. It helps marketers understand how customers rank, rank and rate the various features of a product or service. This powerful tool can ......
price sensitivity test
Price Sensitivity Measurement (PSM) is a tool used to measure the preferences of customers to identify the optimum pricing of goods and services to maximize profit. This involves a process of presenting customers with different prices for a product and recording their response. From the observatio......
weighted factor comparison method
The Analytic Hierarchy Process (AHP) and the Analytic Network Process (ANP) were designed to solve complicated multicriteria decision making (MCDM) problems in complex decision-making environments. These two processes are compared in this article in order to understand their differences and the ad......
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