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multi-brand strategy
Marketing Strategies of Multiple Brands
More and more companies today realize the benefits of differentiating their products and services for different customer segments. This can be done through multiple brand strategies. Different brands may present a company as capable of providing different k......
18/07/2023 
1041 
Avery
brand ambassador
As a highly respected global brand, Nike has consistently set the standard for athletic wear. Thus, it stands to reason why, Nike has sought out some of the world’s most powerful, accomplished and influential athletes as the brand’s official spokesperson. From track and field stars to famous foo......
compare ads
Advertisement Analysis
In this day and age, advertisements can be seen everywhere; they are found in physical forms such as flyers, posters, on the radio, television, newspapers, and magazines. They are even visible online, through social media and search engine advertisements. With so much noise......
advertising pyramid
Advertising is a very powerful tool and one of the most influential tools of marketing in the modern age. It is the method of communication used to attract people to purchase a product or service. Advertising is used to increase sales, influence buying behaviour and educate the audience about the ......
brand update
A Brief Introduction to Apple
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Apple products are well known for their advanced capabilities, simplicit......
opinion leader
Social Media Influencers
Social media influencers are individuals who have built a reputation on social media platforms with a large following. They use their online platform to share news, information, and entertaining content with their followers. Influencers can be thought of as public figures......
Sneak marketing
In today’s digital world, guerrilla marketing has become an increasingly effective way for business and especially small businesses to increase their reach, market their products and services, and drive sales growth.
Guerrilla marketing is all about unexpected, creative, and often low-cost tacti......
soft sell
Sports Safety: Protect Your Body to Remain Healthy and Injury-Free
Sports have a great many benefits. From building fitness and strength to providing an opportunity for social interaction and recreation, regular physical activity is a vital part of health and wellbeing. Unfortunately, there is al......
potential market
Potential Markets
With the increasing use of the internet and technology in businesses, knowing and understanding potential markets is essential for any business in their success and growth. To identify and develop a potential market, it must first be defined. A potential market is defined as any......
Peripheral products
As technology advances, it has become increasingly important for businesses to stay on top of the different products available to them. External products, for example, have the potential to increase sales, reduce overhead costs, and provide consumers with a higher quality of service.
External pro......
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