F index
Focus on marketing
Focusing on Marketing for Business Success
Making sure that your business is successful means taking into account many different aspects. One of the most important components is the marketing side of things. Without effective marketing, businesses can struggle to reach customers, build relationsh......
17/07/2023 
1080 
Sophia
Franchise
Franchising as a business concept is one of the most popular and successful business models in today’s economy. It has been used by many businesses from fast food chains to health care and automotive service companies. The concept of franchising is simple; it allows a franchisor to license their ......
F2F marketing model
Face-to-Face (F2F) Marketing
Face-to-face marketing is a personal interaction between a customer and a representative that is designed to bring more personal involvement and attention to the customer. It is one of the most efficient and effective methods of marketing that is used to build brand a......
forget marketing
Marketing - an important thing to consider
Marketing plays a vital role in any business and any company’s success or failure in the marketplace can depend greatly on how well they are marketing their products or services. It must be identified that marketing is more than just advertising; it is ......
Free Price Strategy
Free Price Strategy
When it comes to pricing your products, one of the most effective strategies you can use is a free price strategy. This strategy can help you increase sales, as long as you use it properly. Here’s an overview of how free price strategy works and how you can use it to your adv......
Family Brand Strategy
Family Trademark Strategy
A family trademark strategy is an important part of a family business plan. A family brand is an identification which a family can use to market their business and maintain customer loyalty through their product and service offering. Therefore, it is important for famili......
Focus communication
Online Advertising
The internet has revolutionized the advertising industry. As more businesses transfer their marketing strategies to the virtual space, the world of advertising has seen distinct changes. Print ads, radio ads, and television commercials are still widely used, however, they typic......
FABE sales method
FABE Sales Theory
The FABE Sales Theory focuses on considering the needs of the customer as the primary factor in any sales process. This theory suggests that in order to be successful in sales, the sales representative needs to be aware of the client’s needs, wants, and desires in order to crea......
fashion consumption
Fashion Consumption
The fashion consumption across the world is a major influence in today’s consumer purchasing decisions. Consumers around the globe are continually transforming their wardrobe and fashion choices with the ever-changing trends and styles. The fashion industry’s expansive marke......
first mover advantage
Competitive Advantage
The term competitive advantage is a much-used phrase and has become a key component in the business world. It is a term that is essential to understand and may come in many different forms, depending on the industry and the company. In essence, a competitive advantage is the ......
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