F index
FD mode
Resource-Based View of Firm (RBV) and the Knowledge-Based View (KBV)
In essence, the Resource-Based View of firm (RBV) and the Knowledge-Based View (KBV) are two robust theories in strategic management that are used for determining competitive advantage. The former emphasizes the resources and ca......
18/07/2023 
1029 
Lily
flagship store
The impact of globalisation on modern society
Globalisation is a term used to describe the process of increased interdependence and connectivity between countries around the world. It can be seen as the global integration of markets, technology, culture, politics and populations. It is a phenomen......
Famous brand effect
Brand Effect
Brand effects refer to the influence of a brand’s reputation on its customers or potential customers. Consumers often have a certain level of expectation when it comes to the products of a certain brand that they know and trust. This expectation is based on what consumers have heard......
freelance marketing
Gig Marketing: A New Way to Get the Word Out
In the digital age, marketing is constantly evolving. Some strategies quickly become outdated while others gain steam. Gig marketing is a relatively new approach that is gaining traction in many industries. This form of marketing relies on leveraging t......
first party logistics
First Party Logistics
First party logistics is an important component of the modern supply chain system. It refers to the strategy used by companies to store, manage and distribute their goods in a cost effective and efficient manner. This strategy has become increasingly important for companies ......
Focus marketing
Introduction
With the development of modern society，the Internet is becoming an increasingly important part of our lives. With the emergence of social media platforms, digital marketing has become an essential tool for businesses large and small around the world. In the digital age, companies a......
fashion marketing
Fashion Marketing
Fashion marketing is the practice of marketing products related to the fashion industry. That can be a variety of things ranging from the style and design of clothing, to lifestyle accessories and beauty products. The goal of fashion marketing is not only to market the products,......
Forced fit game creative planning method
Forceing Coordination with Game Creative Planning
For many game developers, they have faced the frustrating issue of needing to force the coordination of their game creative planning with the entire development effort. This is an issue that has plagued game designers for years and is one that can......
Fifth party logistics
Third-party Logistics Definition
Third-party Logistics (3PL) is an all-encompassing term that refers to businesses that outsource their logistics and distribution functions to specialized companies. From warehousing and transportation to freight forwarding and customs brokerage, 3PLs provide a com......
full marketing
Introduction to Integrated Marketing
Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with a company or brand by using multiple channels and messages. It involves the coordination of the activities of a company’s marketing department or t......
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