Search results for keyword: retailers
Package
Global Packaging
Packaging is one the most important aspects in the global market. Packaging has been an integral part of our daily lives, as it provides convenience, protection, information and branding. The global packaging industry has experienced considerable growth over the past few years du......
1034 
Sophia
Product Strategy
Introduction
Product strategy, a term used to refer to the set of objectives and plans an organization has to develop, market and sell its offerings, is an important part of a company’s overall strategic program. It is essentially the foundation for any type of product offering, and an important......
Industry chain
The Automotive Industry Chain
The automotive industry is an important and ever-changing industry — one of the most talked about in recent times due to its constant evolution. As technological advancements in the automotive industry lead to simpler and more efficient solutions, the manufacturers ......
Super Supplier Relationship
A supply chain relationship between suppliers and consumers has changed dramatically over the last few decades, largely due to the evolution of technology. In the past, the traditional process of procurement, production, and distribution was a linear process, with a single source of supply that w......
mass customization
Online Shopping: The Future of Shopping
It is no secret that online shopping has been gaining popularity in recent years. According to a survey conducted by the American Customer Satisfaction Index (ACSI), online retail spending has risen each year since the survey began in 2001, and it is forec......
enterprise
Introduction
Xulong is a Chinese e-commerce enterprise, founded in Beijing in 2004. Our mission is to become one of the leading global e-commerce companies by leveraging our experience, expertise and relationships with partners, customers and suppliers. We have grown from our humble beginnings of......
Advertising Administration
Advertising
Administrative Management
Advertising is an important element of the marketing mix, with the purpose of informing, persuading, and reminding customers of products or services while differentiating them from the offerings of competitors. Administrative management of advertising activit......
Supply Chain and Response Matrix
1. Introduction
Supply chain management is a crucial factor in the effective operation of any business, regardless of its size or sector. The supply chain is a system of organisations, people, activities, information and resources linked together to create, deliver and support products or servi......
chain store paradox
The Paradox of Chain Stores
In recent years, the retail sector has witnessed an increasingly dominant presence of chain stores. This is especially true in developed countries, where multinational retail enterprises have built up geographically dispersed networks of stores offering identical produ......
Competitor Analysis Tool
Competitor Analysis
Businesses of all shapes and sizes must be aware of their competitors and the threats they pose. Competition in the marketplace is often fierce and changes quickly, making it necessary for companies to stay on top of their competitors if they want to stay in business. Understa......
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