Search results for keyword: persuasion
consumer psychology
Consumer Psychology
The study of consumer psychology has been instrumental in determining how people go about making decisions when it comes to spending money. By understanding this psychology, companies and marketers can tailor their services and products to the needs, desires, and motivations o......
16/07/2023 
1043 
Sophia
consumption motivation
Consumption Motivation
Consumption motivation is an important factor in consumer behavior. It is the driving force that causes people to purchase certain products or services. At its most basic level, consumption motivation is the desire to gain something or satisfy some need or desire. It is the......
Franklin's method of persuasion
Franklins persuasion Method
Benjamin Franklin was among the Founding Fathers of the United States of America and a renowned polymath who achieved greatness in a variety of fields. During his lifetime, Franklin developed numerous strategies and tactics to appeal to people’s feelings regarding mat......
sell grid theory
The Grid Theory of Selling
The Grid Theory of selling is a sales and marketing technique developed in the 1950s by H.J. Gordon. Over the years, the Grid Theory of selling has become a favorite amongst sales and marketing professionals for its effectiveness in generating sales and revenue. The gri......
Keynesian Beauty Theory
Kelleys Theory of Selective Perception
Introduction
Kelley’s Theory of Selective Perception proposes that individuals determine their own understanding of reality by selectively filtering out and interpreting the objective reality presented to them. This theory was developed in the mid-20th cen......
confidence theory
Self-Efficacy Theory
Self-efficacy theory is a cognitive-behavioral theory developed by Albert Bandura which holds that individuals’ beliefs in their own efficacy are key elements in predicting their behavior. Self-efficacy theory is one of the most influential theories in the field of social ps......
attitude change theory
Attitude Change Theory
Attitude change theory seeks to explain why people change their attitudes and beliefs, as well as how and when these changes occur. To understand attitude change, one must first understand what an attitude is. An attitude is a relatively enduring evaluation of people, obje......
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