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time charter
Chartering a Ship
When it comes to engaging the services of a vessel, there is not much of a choice but to charter it and pay the shipowner (or operator) for use of the vessel for a voyage or for a period of time. This period can be for a particular voyage or for several voyages. In this article,......
1073 
Sophia
Evidence
The Use of Insolvency Proceedings to Facilitate the Transfer of Assets
Insolvency proceedings can be used to facilitate the transfer of assets among various entities. By taking advantage of the insolvency proceedings, an entity can protect its assets from seizure by creditors while reorganizing i......
consumption preference reversal theory
Consumer Preferences Reversal
In our day and age, consumer preferences have become increasingly volatile. Just in the past decade, preferences have shifted rapidly, with tastes and trends changing in a matter of months. As technologies and the ability to access and experience different products,......
price cut
Price Discrimination
Price Discrimination is a concept used in economics to understand how companies set prices for different goods that are similar in nature. Economists define it as a practice in which a companyCharging different prices to various consumer groups based on the level of demand or......
Emotional marketing
Sensory Marketing
Sensory marketing is a field of marketing that stimulates a customer’s senses to create a feeling of desire for a product or service. It’s a strategic method of looking at product design, advertising, and packaging to trigger emotional responses, enhance product appeal, and bo......
AE
This is a story of two friends: John and Mike.
John and Mike had been friends since they were in the same class at school. They shared many happy memories and were confident that their friendship would last forever.
However, life took them in different directions and soon enough, the distance be......
magic island theory
Fantasy Island Theory
Fantasy Island Theory (FIT) provides a framework to understand how people interact with andi derive pleasure from fantasy worlds. At its core, FIT proposes that certain people are drawn to imaginary fantasy worlds as a means of providing relief from their current day-to-day ......
Cognitive Structural Model
Cognitive Structures
The concept of cognitive structure is an overarching term referring to the mental models, relationships and mental mechanisms that, when combined together, are necessary for understanding the range of cognitive operations that an individual can complete. Cognitive structures ......
advertising creative
Advertising Creative
Advertising is an age-old tool and essential element of success for many businesses. It has always been used to draw attention to products and services, but today it is more important than ever. Advertising has become a huge industry and is constantly evolving as technology an......
subculture
Introduction
America is a melting pot of cultures, with many different cultures drawn from across the globe. One of the most important and far-reaching cultures in America is Asian culture. From the Far East, Asian culture has profoundly impacted America in a number of ways, from cuisine, art and......
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