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Brand addition strategy
The Addition of a Branding Strategy: Winning the War for More Customer Satisfaction
Introduction
Every business needs a competitive edge. To survive and thrive in today’s competitive landscape, businesses must develop a comprehensive and cohesive branding strategy. A well-executed branding stra......
18/07/2023 
1038 
Abigail
vertical branding
Vertical Branding Law
In today’s ever changing business climate, it is important to have a strong and powerful brand that gives your customers and consumers a sense of consistency and reliability. One of the most popular strategies for achieving this is through the use of vertical branding law. ......
Brand 10 Ladder Theory
Apple Branding Strategy
Introduction
Apple Inc. is an American multinational technology company with an estimated yearly revenue of over $260 billion as of 2019. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California, Apple is one of the world’s leading technolo......
brand decision
Marketing Decision & Brand Awareness
Introduction
Brand awareness is a measure of the public’s recognition of a brand’s presence within a particular market or set of markets. It provides the basis for a company’s success or failure, as it affects its marketing decisions, product decisions and......
consumer awareness process
Consumer recognition is the process in which consumers come to recognize a product or a brand and form an opinion about it. It is an important step in the consumer decision-making process and is key to any successful business.
There are five steps to consumer recognition: exposure, recognition, i......
Product Packaging Strategy
Product Packaging Strategies
Product packaging is one of the most important aspects of the marketing mix for companies today. Packaging is used to protect products, provide traceability and even promote the product in the market place. This makes it a key area for companies to focus on when plann......
NBA business model
The NBA Business Model
The National Basketball Association (NBA) is one of the most popular sports leagues in the world. It is known for its star players and successful business model. The NBA has been able to successfully monetize its product and grow its revenue by continually innovating and ex......
no brand marketing
No Brand Marketing - The Need for a Different Approach
In todays age of fierce competition and ever-changing customer needs, brand marketing has become increasingly important for businesses to maintain the loyalty of their customers. However, the approach to creating a strong brand identity is of......
22 laws of marketing
22 Rules of Investing in the Market
1. Know yourself and your marketplace: Investing in the stock market can be a sound, profitable move in the long term, but it is important to understand the elements that make up the marketplace, both macro and micro. Doing the research and understanding yourse......
Product Image System
Product Image System
In order to stay competitive in todays market, companies must focus on the image they portray to their customers and the public at large. Product image systems are designed to help businesses maintain a consistent, professional look across all aspects of their business. These......
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