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strategic map
Strategic Map
In order to successfully build, sustain and grow a business, decisions must be made that are focused on creating the most strategic brand possible. A strategic map can be used to assess the potential of a business within the marketplace, while providing an organized and comprehensiv......
1053 
Oliver
Quality Improvement and Improvement Methods
Improving Quality in Business
The quality of a business’s products or services is a key factor in its long-term success. Quality stuff can bring in more customers, increase their satisfaction and loyalty, and lead to more recommendations and better profits. A good quality management system can h......
Brand Repositioning Decisions
Decision Making for Brand Re-positioning
Introduction
It is no longer news that a well-positioned brand name is one of the most important elements of any business or organization. A brand helps to set the company apart from the competition, creating a distinct identity and value proposition that......
Strategic Marketing Alliance
Marketing Alliance: Connecting Your Products with Your Customers
Today, the marketplace is an increasingly competitive environment. Whether you are a small business, a large corporation, or even a non-profit organization, you need to stay ahead of the competition. One key way to do that is to for......
Advertising theme planning
Online advertising is an effective way to reach your target market, and crafting an effective ad campaign is essential to achieving success. No matter the size of your organization or the budget for the campaign, there are several key components that need to be addressed in order to create a succe......
The Two-Factor Theory of Advertisement Effect Accumulation
Advertising Effect Accumulation
The goal of any business using advertising is to build a successful, profitable brand in the most cost and time effective way possible. While it’s not easy to keep track of the effectiveness of our advertising efforts, one tool that marketers can use to measure su......
Statistical indicators
1. Introduction
Data is the lifeblood of today’s information-driven economy. Collecting, analyzing, and interpreting data requires a range of sophisticated tools and techniques. One of the most important methods for tracking and interpreting data is the use of statistical indicators. Statistical......
Three-factor analysis
Three Factor Analysis
Three Factor Analysis is a statistical method that involves the analysis of three variables in order to uncover whether the correlations among them are meaningful. It is used in a wide variety of fields and is a popular method for decision making and problem-solving. In this ......
The meaning of secret preparation
Operating a successful business is like a wonderful marionette show. Behind the scenes, you have to constantly prepare and be in motion before the stage lights go up. While the show may only appear to be a few minutes, the preparation was often times an hour and a half or longer.
The same holds t......
comprehensive index method
Introduction
In today’s increasingly competitive business environment, organisations need to be able to make informed decisions when determining the most effective strategies, marketing approaches and performance management systems. As a result, a number of performance measurement methods have b......
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