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hybrid merger
Micro-Lending and Financial Inclusion
Micro-lending is a type of finance service that is often overlooked. Much of the lending industry is dominated by large-scale services like banks, credit unions, and other mainstream financing outlets. Micro-lending, however, is seen as a more accessible, con......
1041 
Avery
Branding
The purpose of this brand strategy plan is to provide a brief overview of the company, uncover the company’s brand identity, objectives, and positioning to inform the implementation of a successful marketing strategy. This brand plan will provide assurance that all marketing efforts reinforce the......
dinosaur effect
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The Dinosaur Effect
In the mid-1930s, a group of paleontologists made an amazing discovery in Saskatchewan, Canada. They unearthed an incredible variety of fossilized dinosaur bones and skeletons that had remained undisturbed for millions of years. This remarkable excavation would become such a......
brand drive theory
Brand Leverage
Brands have become an integral part of the modern business landscape, and understanding how to leverage them to your advantage is an essential goal for companies. From giving your customers a sense of trust and reliability to taking advantage of public recognition and trust, brands......
group cohesion
Group Cohesiveness
Group cohesiveness is defined as a groups ability to stay together, and is considered to be a very important factor for group success. It is the social glue that binds members to the group and helps to ensure that the group remains unified and has a common purpose. Group cohesi......
Commodity stacking
Smart Shopping Tips
There is no denying the fact that with the wave of digitalization, shopping has never been easier. You can get whatever you want with just a few clicks. There are tons of retailers out there, offering all kinds of businesses and products. But does that mean shopping is only ab......
social facilitation effect
Social Facilitation Effect
Social facilitation is an interesting phenomenon, first identified by Norman Triplett in 1898, which has had profound implications in the study of human behavior and social interaction. Social facilitation is the tendency of people to perform better, faster, or more acc......
social logistics
Introduction
As the world becomes increasingly globalized and connected, the need for efficient and effective product delivery mechanisms is growing. Social logistics is a growing field of logistical management that utilizes a decentralized network of customers, suppliers, warehouses and carriers ......
social emotions
Social Mood
Social mood is the emotional tenor of a society as manifested in the actions of its members. It is often considered as the “temperature” or “ambiance” of a society, which can be contagious and is typically visible in the public discourse and behaviors of its people, both in large......
organizational principles
Organizational Principles
Organizational principles are a set of guidelines that outline the expectations of individuals involved within an organizational setting. The principles dictate the fundamental beliefs and values of the organization and its members, and set the tone for how decisions are......
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