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trade dress
Commercial Facade
A commercial facade is a construction that covers the exterior of a building. It is the face of a commercial establishment that the public sees and is an important part of its identity. The design of the facade has a significant influence on the overall look of the building and ......
18/07/2023 
1038 
Sophie
aggressive marketing
Radical Marketing: Does the Rewards Outweigh the Risks?
When faced with the choice of “playing it safe” or taking a risk to acquire more customers, marketers often face the choice between using radical marketing tactics and reversing course and going down the more traditional marketing path. Ma......
Product display
The importance of merchandise display
Merchandise displays are essential components of any retail store or shop. Not only do they serve to attract customers’ attention to the products on sale, but also to provide visual cues about how the products should be used. Effective merchandise displays ......
channel fatigue
Channel Fatigue
Channel fatigue is an affliction of current business processes that is primarily brought on by continuously saturated marketing mediums and the immense pressure to out-perform those channels. The wear and tear caused by marketing strategies that place too heavy of an emphasis on t......
lean consumption
Lean Consumption
In todays world, people are beginning to see the value in investing their time and money in products and services that are sustainable and have a longer lifespan. This shift in the way that consumers approach their purchases is known as lean consumption. By investing in long-term......
news media advertisement
The Growing Problem of Media Advertisements
It is no surprise that media has become an integral part of our lives. We rely on it for entertainment, news, and education. But there is a growing problem that has arisen due to our reliance on media: the increasing prevalence of media advertisements. ......
column advertisement
It’s no secret that online content can open up opportunities; it provides countless avenues to generate more interest in your products, services, and overall brand. From blog posts to educational content, well-crafted articles can increase exposure and lead to more clients and customers.
For th......
Advertising Media Evaluation
Advertising Media Evaluation
As businesses continuously expand their reach into the global market, advertisement has become the backbone of many companies’ marketing and promotional efforts. While companies utilize many different types of media for advertisements, each type of media used offers ......
Principles of supermarket merchandise display
Supermarket Merchandising Principles
A successful supermarket requires not only an attractive array of fresh and inviting products, but also effective merchandising principles that appeal to customers. Merchandising is all about making sure your supermarket has the right products in the right am......
island layout
Island Layout
An island layout for a kitchen is a great way to create a unique look and feel. It allows for a lot of flexibility when it comes to designing the layout of the kitchen and can make a small kitchen look bigger. The added counter space and storage are also advantages of this layout. ......
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