Advancement in technology has revolutionized the way businesses promote their product. From relying solely on text based ads in newspapers to using sophisticated visuals such as television commercials and billboards ads, organizations began increasingly spending to promote the image of their companies. Recently, with the popularity of the Internet, companies have found the advent of image based advertising to be an incredibly effective way of promoting their products and services.
First, image based advertisements are incredibly powerful at engaging customers. Studies have shown that people are far more likely to respond to images than they are to words. Due to the plethora of advertisement materials competing for the public’s attention, an effective image can be essential in making one’s target audience actually look at their ad. Additionally, businesses can create ads with a focus on the visual appeal of their product, which can help increase their sales.
Second, image based advertisements are effective in targeting specific demographics. Many companies use these forms of advertisements to target potential customers with similar interests, beliefs, or other traits. By finding an image that appeals to a certain group of people, businesses can then effectively target these individuals, leading to an increase in sales. This can be especially effective if a company knows that a certain demographic would respond differently to a certain type of image.
Thirdly, often times using images can allow a company to reach a broader audience. Through larger ad sizes, companies can create advertisements that even those outside the desired demographic can notice. Additionally, in the age of the Internet, companies can post images on multiple platforms, such as websites and blogs, to reach an even larger audience. By using images effectively, a company can reach a much wider range of people, leading to greater sales.
Finally, image based advertising can result in an increase in brand awareness. This can be particularly beneficial for companies trying to promote their name to the public. By using an image that the public can easily recognize, such as a logo, companies can promote the image of their product in the minds of the public, leading to an increase in recognition and consequently, sales.
Overall, image based advertising has become increasingly popular over the past years due its effectiveness. Images draw people in and create associations, making it an essential component of any advertising campaign. It can also be geared specifically towards certain demographics, allowing companies to target potential customers more effectively. It can also increase the size of an advertisements reach, and help increase the publics recognition of a brand. Therefore, image based advertising is an essential component of any successful advertising campaign.
