The self-regulation system in advertising industry refers to a set of voluntary rules and activities that advertising industry participants set up to regulate the unethical and inappropriate behavior of advertising content and promote self-discipline.
At present, the advertising industry in China is undergoing a rapid development, with the growth of the size and influence of the industry, but there are also some phenomena that are not desired, such as false advertising and improper topics. In order to regulate the order of the advertising industry and maintain the legitimate rights and interests of related stakeholders, it is necessary to establish a self-regulation system.
In view of the recent controversy over false advertising, regulators should emphasize the importance of self-regulation in the advertising industry. Self-regulation is an important measure to ensure the safety of users, protect the interests of advertisers and consumers. To this end, the government should further clarify the benefits of self-regulation in the industry and encourage companies to establish their own effective self-regulation system according to their own needs. For example, the establishment and implementation of compliance systems in accordance with the charter of self-discipline of the advertising industry, the establishment of a confidential mechanism and third-party fact-finding system, the strengthening of public supervision, etc.
In addition, a system for the registration and recognition of advertising enterprises should be built in order to standardize the market order of the advertising industry. This will help to distinguish the qualification of the enterprises in the industry, which is beneficial to regulate the industry, reduce the cost of the industry, and promote the sustainable, healthy and orderly development of the industry.
Furthermore, the governments should launch a blacklist system to severely punish those who are found to have infringed the legitimate interests of others. This system will serve as a warning for those companies that are found to have infringed criminal regulations, and it will also help to regulate behaviors such as false advertising and help to protect the legitimate rights and interests of advertisers and consumers.
The implementation of self-regulation of the advertising industry is the need of social development, but it is not easy to achieve. The governments should pay close attention to the development of self-regulation in the industry, create a good environment for its growth, and use legal means to Play a supervising role. In addition, the industry players should also be unified in establishing and improving self-disciplinary norms and fulfill their social responsibility.
In short, the self-discipline of the advertising industry has great significance for guiding the healthy and orderly development of the industry. It is not only of great significance for protecting the legitimate rights and interests of related stakeholders, but also for facilitating the healthy development of the national economy and society. The governments should play the main role in promoting self-regulation, and strive to create a good environment for its development. At the same time, the advertising industry should actively unite to actively assume social responsibility and work together to establish a sound self-discipline system.
