cluster sampling

marketing 1223 17/07/2023 1048 Hannah

Introduction Stratified random sampling is a sampling technique used when one wants to ensure that a representative sample from the population is obtained. It involves dividing the population into different strata or categories and then randomly selecting a sample from each stratum. This form of ......

Introduction

Stratified random sampling is a sampling technique used when one wants to ensure that a representative sample from the population is obtained. It involves dividing the population into different strata or categories and then randomly selecting a sample from each stratum. This form of sampling is useful in a variety of cases such as in market research, health surveys and educational research.

Methodology

Stratified random sampling can be used when the population is divided into different strata or categories that are of interest to the researcher. Once the strata have been identified, the researcher needs to select the sample. A predetermined proportion of individuals is randomly sampled from each stratum. This is possible when the researcher has prior knowledge of the population and its overall composition. However, in cases where this information is lacking, a simple random sample will be used.

Advantages

Stratified random sampling is beneficial for a number of reasons. Firstly, it ensures that all strata are equally represented, meaning that no individual or particular group is over- or under-represented. This sampling method also allows for better estimation of population parameters, since it eliminates bias that may arise from using a simple random sample. In addition, stratified random sampling can also be used when a particular type of population is difficult to locate.

Disadvantages

The major disadvantage of stratified random sampling is its requirement for in-depth knowledge about the population being studied. If the population is not sufficiently known, then the method may be inaccurate and will not accurately reflect the composition of the population. Moreover, stratified random sampling also tends to be more expensive as it requires a larger sample size to cover all strata adequately.

Conclusion

Stratified random sampling is a valuable method to consider when one is looking to obtain a truly representative sample. Although the method has its disadvantages, the potential benefits of obtaining an accurate sample with minimal bias should not be understated. With sufficient knowledge of the population and careful selection of the sample, researchers can be sure that they are obtaining as much reliable data from their studies as possible.

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marketing 1223 2023-07-17 1048 LuminousLily

Systematic Random Sampling is a method of sampling a subset of individuals from a larger population in a research study. It is an important and widely used sampling technique. The main idea is to select the sample using an organized and systematic approach. Systematic random sampling involves taki......

Systematic Random Sampling is a method of sampling a subset of individuals from a larger population in a research study. It is an important and widely used sampling technique. The main idea is to select the sample using an organized and systematic approach. Systematic random sampling involves taking equal-sized samples randomly selected from the population.

The key steps in systematic random sampling are as follows. First, the population is divided into equal parts. Then, a sample is selected from each of these groups. This can be done either randomly or by using some predetermined selection criteria. For each group, a random number generator is used to select a sample. This ensures that all individuals have an equal chance of being selected.

Systematic random sampling ensures that the selection of the sample is random and unbiased. As each unit has an equal probability of being selected, it eliminates the potential for bias or favoritism during the selection process. This means that the sample is more representative of the entire population. Furthermore, it is a relatively easy and cost-effective method of selecting samples.

Despite its advantages, systematic random sampling is subject to sampling errors. Sampling errors may occur due to non-response, changing demographic characteristics, and changing preferences. In order to minimize these errors, researchers often employ a combination of sampling techniques to ensure they obtain a representative sample.

Overall, systematic random sampling is a powerful and useful sampling technique. Its methodology ensures that sample selection is random and unbiased. As it is relatively easy to use, it is a popular choice among researchers. Furthermore, its cost-effective nature makes it an attractive choice for research studies.

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