Ken Roman and Jane Mance's Rules of Branding

The Brand Principles of Kenne and Jen Manes

Kenne and Jen Manes have been pioneering the retail industry for over 30 years. The Manes family have long been leaders in the domain of consumer goods and retailing. Now, executing the vision of the Manes brand requires principles that encompass their core values and the nature of their work. This article will explore those principles and detail how they are integral to the success of the Manes family’s brands.

The first principle of the Manes brand is authenticity. The Manes family has always prided itself on creating genuine products and experiences that reflect the authenticity of their customers and their lifestyles. This is an essential part of what makes their stores and products so successful. To deliver authentic experiences to their customers, the Manes family prioritize delivering quality and elegance, and do not strive for ostentatious displays or artificiality in any form.

The second principle of the Manes brand is innovation. Kenne and Jen Manes have continuously sought new, innovative approaches to their products and operations. With their innovative nature, the Manes family have often been pioneers in the development of new product offerings and custom designs. Furthermore, with their creativity, the Manes family have been able to continually develop products that captivate generations of customers.

The third principle of the Manes brand is commitment. As a family-run business, the Manes family take their responsibilities and commitments to their customers, partners, and employees seriously. They strive to build long-term relationships with their customers and value loyalty. The Manes family is also dedicated to providing their employees with the best opportunities and best working conditions.

The fourth principle of the Manes brand is partnership. The Manes family view their vendors and partners as an integral part of the Manes brand. As such, they are committed to cultivating strong relationships with all of their partners. This includes providing partners with resources for success and engaging in ongoing dialogue about the value of the relationship with the Manes family.

The fifth and final principle of the Manes brand is sustainability. Since the inception of the Manes business, environmental sustainability has been an important focus. The Manes family are dedicated to promoting sustainability practices across their operations and have adopted various green practices. These include reducing and even eliminating their reliance on disposable plastics, as well as investing in renewable energy sources.

The principles of the Manes family are integral to the success of their retail business. Through their authenticity, innovation, commitment, partnership, and sustainability, the Manes family have created a brand that is highly respected and admired throughout the industry. By adhering to these core principles, the Manes family have been able to continue to provide their customers and partners with genuine, high-quality retail experiences.

Ken Roman and Jane Maas have both had a long and successful career in advertising. They have used their experience to develop a set of brand-building fundamentals, which have become the guiding principles for many of today’s successful marketers.

The first of these brand-building fundamentals is to create a powerful brand identity. This involves creating an iconic logo, selecting the right typeface and colors, and establishing a consistent style of communication. A brand identity that stands out and that customers recognize is essential for success.

The second fundamental is to develop a consistent message. A company slogan, tagline, or positioning statement should be created and used on a consistent basis. It is essential to create a unique message that resonates with the target audience and that gets people to remember the brand.

The third fundamental is to undertake regular market research. This involves constantly evaluating the current environment and understanding how customers are responding to the brand. Market research helps to know if the brand message is resonating with its target audience, and where marketing efforts should be focused.

The fourth fundamental is to invest in the brand. This involves budgeting for activities such as advertising, product design, promotions, and public relations. This helps to ensure that the brand is well-known and that it is constantly driving engagement with its target customers.

Ken Roman and Jane Maas brand-building principles are essential for creating a successful brand identity. By following these principles, marketers can create a powerful brand identity, a consistent message, undertake market research, and invest in their brand.