S index
single product system
Introduction The automotive industry has undergone many changes in the past few years. Automakers have been forced to think of more innovative ways to reduce costs, increase efficiency, and remain competitive in the face of rapidly changing markets and technology. One way automakers have been able ......
18/07/2023 
1458 
Oliver
Sinotrust Management Consulting Company
Introduction
Founded in 1993, Xinhua Management Consulting (XMC) has made significant developments in the field of Business Consulting. We provide professional consulting services to both private and public sector organizations in terms of strategic management, organizational planning and restruc......
Service Distribution Strategy
Service Distribution Strategy
Service distribution is the method of delivering goods and services to customers either directly via their own sales force, or indirectly through distributors and intermediaries who usually represent a range of goods and services from different suppliers. An effectiv......
Strategic Marketing Alliance
Marketing Alliance: Connecting Your Products with Your Customers
Today, the marketplace is an increasingly competitive environment. Whether you are a small business, a large corporation, or even a non-profit organization, you need to stay ahead of the competition. One key way to do that is to for......
Service Promotion Strategy
The following is a service promotion strategy which outlines how a business should proceed in order to achieve desired results for customer reach and brand recognition.
1. Understand Your Customer: The foundation of your service promotion strategy is an understanding of your customer base. In ord......
structural school
Structuralism
Structuralism is a philosophical tradition found within linguistics, psychology, sociology, anthropology and semiotics. The term ‘structuralism’ comes from the Latin word ‘structura’ which refers to the arrangement of a number of components forming a specific system. Within stru......
service marketing
The Effectiveness of Service Marketing
In todays competitive market, it is essential for businesses to gain the upper hand and stand out from the competition by utilizing effective marketing techniques. One important marketing strategy is service marketing, which focuses on delivering and promoti......
Sales—Reaction and Decay Model
Marketing—Reaction and Decay Models
There are various techniques used to predict and forecast sales that can be used to help inform various marketing decisions. In recent years, the use of reaction and decay models have become increasingly popular to monitor and predict the performance of a mark......
sales channel strategy
Introduction
Sales channels form a key part of the overall marketing and sales strategy of any business. Sales channels are the key to connecting customers to products and services, and a well-focused marketing plan includes an appropriate mix of channels to ensure that customers are able to acce......
Supply Chain Integrated Marketing Management
Integrating Supply Chain & Marketing Management
The integration of supply chain and marketing management is a powerful way to maximize operational efficiency and create a competitive advantage. By implementing solutions that leverage the strengths of each area, companies can optimize their operat......
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