R index
radio advertisement
Broadcasting advertising has been around since the early decades of the century, but with the advent of radio, television, the Internet and the growth of social media, its use has grown significantly. Broadcasting is a powerful way to reach large audiences with a single message and it can be used ......
17/07/2023 
1022 
Sophie
resonance theory
A Resonance Theory
The resonance theory of communication propagates the idea that humans respond to certain messages based on personal experience and understanding. This concept centers around the idea of ‘resonating’ with an idea, meaning that the message being communicated can cause an indivi......
ROI theory
Return On Investment (ROI) Theory
Return on Investment (ROI) is a theory of financial analysis that refers to the return generated by a particular investment relative to its associated cost. The ROI analysis is an important tool utilized by business owners, financial advisors, and investors to ai......
reverse marketing
Introduction
Reverse marketing is a strategy that encourages customers to spread information about a product or service to those around them, rather than relying simply on advertising. Its objective is to generate exposure both on the Internet and through word-of-mouth. The term has been used to ......
Reeves "UP" Evaluation Model
：
Introduction
The Lewin-Weisberg Model (LWM) is a management tool that is used to analyze issues and determine appropriate solutions. LWM was developed in the 1940s by two industrial psychologists, Kurt Lewin and Edward Weisberg. The model consists of five steps: understanding the issue, analyzi......
Refined marketing
Precision marketing is marketing tailored to the needs of individual consumers. It goes beyond the traditional approach of targeting a single segment of the population with one type of offer. Instead, it looks to personalize each and every interaction with the customer based on who they are and wh......
relationship transaction
The Impact of Automation on Financial Services and Transactions
In the past decade, financial services and processes have changed significantly due to advances in technology and automation. Automation is transforming the landscape of financial services and transactions, providing new opportunitie......
Red goods
Modern Shipping
As globalization slowly becomes the norm, many businesses and individuals have taken advantage of the easy access to goods, materials, and services over long distances. With new advancements in technology, shipping goods has also become far easier, enabling countries and businesse......
reverse marketing
Reversal Marketing: Harnessing the Power of Pulling
In today’s competitive marketplace, businesses must find effective ways to stand out from the crowd and win customer loyalty. One marketing strategy that is gaining popularity is known as reversal marketing. Reversal marketing focuses not on pu......
real time marketing
Real-Time Marketing
Real-time marketing is a strategy used to reach customers as soon as possible based on current events, trends and interests. The use of social media tools, such as Twitter and Facebook, help marketers observe customers’ sentiment and preferences, by providing rich content or p......
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