Random sampling error is a term used to describe errors that occur when attempting to identify a population sample for use in an opinion poll or other survey. Most often, random sampling error is a result of the sample size used in the survey being too small. In order to reduce random sampling error, survey designers always try to increase the sample size.
Random sampling error occurs when members of the population sample arent properly randomly selected, or when there is an imbalance in the sample generated. For example, if a survey designer wants to question 500 people about their preference for a certain product, but only 200 people are actually selected, then random sampling error is increased. If 100 of the survey participants are men and only 100 are women, then random sampling error is increased. Random sampling error also increases when the sample skewed toward one age group or another by using only people of the same age.
In order to reduce random sampling error, survey designers should always assess the population sample size and make sure that it is large enough to capture the true nature of the population. The sample size should also be representative of the target population’s demographic characteristics and should reflect the population ratios. For example, if the target population is 60 percent female and 40 percent male, the sample should reflect that ratio.
Survey designers should also make sure that the data collection process is free from bias and that the data is collected in a way that is accurate. For example, a survey designer should make sure that participants in the survey unable to respond to questions in the survey, are tilted equally between the groups within the study sample.
In conclusion, random sampling error occurs when survey designers fail to choose a sample size that is large enough, or when the selection process does not reflect the target populations demographic characteristics. To decrease random sampling error, survey designers should ensure that the sample size is large enough and that it accurately reflects the characteristics of the population. Additionally, the data collection and analysis process should be designed to reduce any bias in the survey data.