Vertical integration involves the interlinking of two separate companies in such a way that one company is able to gain the control of the entire production and distribution process, from raw materials to the finished product. It is a business strategy which helps companies to gain a greater control on their operations by eliminating the need for intermediate steps or entities involved in the production process. It is often utilized by larger companies that already possess a major market share in order to deter any potential competitors.
Vertical integration can also be seen as a strategy to reduce production costs while increasing overall efficiency. By controlling both the production and distribution process, companies are able to coordinate and eliminate the amount of waste that is created by miscommunications among different departments or through transference of resources. It also gives a company greater control over their quality, as they are able to better monitor and control their production processes. Furthermore, it helps to reduce the cost of outsourcing, which could potentially be the price driver for managers.
However vertical integration also carries with it certain risks. By aiming to reduce competition, companies may be decreasing the overall effectiveness of a market by creating artificial barriers to entry. This can lead to higher costs for consumers and restrict the ability of potential entrants to challenge established market share. Additionally, vertical integration can make it more difficult for companies to respond to rapidly changing market dynamics, as they have locked themselves into a more rigid production and distribution system that may no longer be well suited to the new market conditions.
Indeed, in attempting to “vertically integrate”, companies often risk becoming stifled by their own complex structure. This may limit the company’s innovation potential due to a decrease in individual creativity and reduce the company’s overall flexibility. Furthermore, such a large structure can become difficult to efficiently manage, leading to a decrease in internal accountability and efficiency, which could become quite costly in the long run.
Overall, vertical integration should be viewed as an appropriate approach for larger, long-term-focused companies with a well-established market presence. For such companies, the potential gains in efficiency and cost savings may be worth the possible risks. However, it is important for companies to keep in mind the potential risks that may be associated with vertical integration and make sure to approach any integration decisions responsibly and with a long-term plan in mind.