E index
e-procurement
Electronic Purchasing
The concept of electronic purchasing is still relatively new, but it has quickly become an essential part of the modern business landscape. By allowing companies to purchase goods and services without having to deal with paper work and waiting periods, electronic purchasing ......
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Emily
Entrepreneurship Marketing
Startup Marketing
Marketing is a key factor for startups to succeed. The term “startup” refers to an innovative business that is in its early stages of development. Startups are typically small businesses that are trying to develop a product or service that solves a problem or fulfills a need i......
external marketing
Introduction
External marketing is the act of promoting a business or product to a target audience outside of the established customer base of the company. The goal of external marketing is to increase brand awareness and attract potential customers that may not have been previously exposed to th......
e-commerce system
e-Commerce System
As the Internet has become more embedded into the daily lives of people around the world, e-commerce has grown in significance and importance. E-commerce, or electronic commerce, is defined as the process of buying, selling, and exchanging goods and services over the Internet. W......
entertainment marketing
Introduction
Entertainment marketing is becoming an increasingly important marketing tool for the modern business in todays market, as it enables companies to achieve many of their marketing objectives, such as increasing brand recognition, broadening customer base and generating customer repeat ......
emotional marketing
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Emotional marketing involves the use of certain psychological persuasion techniques to appeal to consumers’ emotions. In advertising and promotion, the goal of emotional marketing is to evoke the desired emotions in customers, thereby motivating them to buy the product. Emotional marketing stra......
Endorsed brand
Introduction
Backing brands has been an essential means for businesses to gain credibility and trust for hundreds of years. Who would invest in a business if there were no assurance that their interests were being looked after? This increases the value of the business and enables people to be com......
Ethical management
Ethics in Business
The principles of ethical business practice are important for stakeholders across all industries, as it outlines appropriate behaviour between those conducting business and their clients, customers, employees and authorities. These principles may be outlined in corporate codes ......
Environmental Marketing Orientation
Environmental Marketing Orientation
Environmental marketing orientation is the way in which companies and organizations use their skills, resources and experience to create and deliver innovative and sustainable products and services in a way that meets customer needs and contributes to environme......
entrusted assistant method
Accountable Care Organizations
Accountable Care Organizations (ACOs) are growing in popularity as a way to reduce healthcare costs by improving the coordination of care between providers and increasing patient satisfaction. ACOs are a type of organization that is contracted by healthcare provider......
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